analytics Articles

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.
The most common application of analytics is to business data in order to describe, predict and improve business performance. Specifically, arenas within ...

The Weekly Online Video News Round Up - Google Edition

Another week has flown by and, as usual, there was too much online video news to keep up with it all. Thankfully for you, we have created this weekly online video news round up, which collects the very best news stories, opinions, and tips from ...

YouTube Insight Analytics: Overview & Best Practices Guide

Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google's acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the ...

A Tale of Two Freemium Online Video Platforms: Longtail and Playwire

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail's Bits on the Run has announced they're going freemium (YA!) with a Free video hosting and streaming service option. While they're not the first OVP to ...

Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End

VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the ...

Mozilla Wants To Create A World Without Search Engines

You might have heard about Mozilla's new mission statement, released earlier this week. It's fairly standard stuff, full of optimism and grand goals. But nestled in the epic statement is some talk that makes it sound like Mozilla's aiming for a world where search engines ...

Use Social Media Analytics To Ensure You're Reaching Local Customers

With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to ...

Taking Your Video Marketing To The Next Level With QR Codes

A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Google Previews Video Within Search Results - Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website ...

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for ...

YouTube First Watch Runs Video Ads On Users' First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with ...