analytics Articles

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.
The most common application of analytics is to business data in order to describe, predict and improve business performance. Specifically, arenas within ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the ...

Gaming Consoles The Main Source For Online TV Viewing

Man, gaming consoles have way more capabilities than when I was playing my Sega Genesis nonstop back in the day.  Machines like the Xbox 360, Wii, and Playstation 3 have become increasingly powerful and able to do more than just play games, and online video ...

Can Social Media Save TV Shows - Social TV & The New Media Minute

Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows ...

YouTube Lets Musicians Sell Merchandise, Concert Tickets, & Song Downloads

If you're a musician, singer, band, or instrumentalist, YouTube just rolled out a new suite of features that will make marketing your talents and finding new fans easier than ever. As of an announcement yesterday, YouTube is letting musicians sell merchandise, concert tickets, digital song ...

Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

I interviewed Ooyala co-Founder and President of Products' Bismarck Lepe, on today's release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the ...

Ooyala Goes Social, Everywhere with New Offerings

I had a couple meetings with Ooyala lately to talk about all the cool new stuff they have got going on like Ooyala Social, Ooyala Everywhere and of course the Motorola Mobility investment and what it might mean for us as much as for them. ...

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. ...

Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with ...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

Leanin Launches Customizable "Social Video Player" For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

Vid.ly Grows Up, Goes Pro - The Universal Video URL Slam Dunk

When I hop on a conference call and say "Go Team [INSERT BRAND] Woo!" you can be pretty sure that I dig your product. So Jeff Malkin and the team over at Vid.ly should be well aware of that fact now since I both opened ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...