analytics Articles

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Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he’s going to share with us what he saw there.

Announcing Unruly Analytics: Keep Up with Competitors and Get Real-Time Analysis

Announcing Unruly Analytics: Keep Up with Competitors and Get Real Time Analysis

If you’re a brand looking to see what the competition is doing, or need to have historical and/or real-time analysis of a video campaign, Unruly has just created Unruly Analytics to track such things to get a leg up on the competition. Let’s see how it works.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

YouTube, Get On This (Part 2): The YouTube Wish List Continues

YouTube, Get On This (Part 2): The YouTube Wish List Continues

No wait, there’s more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.

The Importance of Video Long Tail: Don’t Focus Solely on Opening Numbers

The Importance of Video Long Tail: Dont Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

Sometimes, a content creator has no idea what they need to do after the video is finished and uploaded. A ton of work has to be done to ensure that it will be seen. How do brands do that? VidIQ is a service that does all that hard work for brands, so that they can rest easy that their video’s visibility has been optimized.

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I …

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creators Tip #74]

On this week’s Creator’s Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube’s annotations effectively to increase video views, subscribers, and rankings.

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More… [Reel Web #68]

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language …

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