analytics Articles

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.
The most common application of analytics is to business data in order to describe, predict and improve business performance. Specifically, arenas within ...

Tablet Video Viewing On Fire - Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

Vid.ly Pro Gets Cool New Analytics On Video Views Through API

I like analytics, analytics are cool. If they were a hat they'd be a fez, because fezzes are cool. If they were a piece of neck wear, they'd be a bow tie, because bow ties are cool, or at least that's what Doctor Who has ...

Browsing, Editing, & Managing YouTube Videos Just Got A Little Easier

Do you like to browse YouTube videos? I use the Browse page at YouTube an awful lot--it's one of the ways I'm able to stay on top of what's happening in online video. And I've had some personal issues with the layout and design for ...

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things ...

Busting YouTube Myths With YouTube's Group Product Manager, Baljeet Singh

Throughout the year, we jump on video success that amounts to how many times they are seen.  We've covered all the videos from around the world that had the most views, and some that didn't make those lists, and we get the idea that if ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and ...

The YouTube Creator Playbook Gets An Update For YouTube Analytics

For those of you who have been keeping up with our coverage of the YouTube Creator Playbook, you should know that the November 2011 version is now out and its ultimate change is to the YouTube Insight section because now, that's called YouTube Analytics.  They ...

What The New YouTube Design Means For You - The Reel Web #16

Late last week, YouTube rolled out some major changes to their design. The overall look is much darker, with more black and grey, but the layout is dramatically changed as well. The new YouTube is more focused on social activity around video and in letting ...

YouTube Trends: Past Performance Is Not Indicative Of Future Results

Last week, I wrote, "It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, ...

The Weekly Online Video News Round Up - New YouTube Edition

Without even a hint of doubt, the biggest online video news story of the week came at the end of the week, on Thursday, when YouTube blindsided users with an unexpected wide rollout of a new YouTube redesign heavy on social interaction and customization. Of ...

YouTube Analytics Is Insight On Steroids

YouTube today announced YouTube Analytics, calling it "the next generation in Insight." Insight has always been, in my opinion, an underused tool. But while it's extremely useful, it's never been all I hoped it could be in terms of... well... insight. With YouTube Analytics, YouTube ...

Ooyala Helps Everyone Be Video Minded With VideoMind Video Index

That might be the most number of uses of the word video in a title by me, ever. The VideoMind Video Index is a quarterly report that will offer everyone an insight into what's going on in the world of video and, I quote,  "an ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the ...