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4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

4 Ways to Evaluate Your Performance Beyond Video Views [Creators Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

A Look at How Recommendation Systems Drive Online Video Discovery

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

YouTube's Changes Search Algorithm to Rank Videos Based on Time-Watched

YouTubes Changes Search Algorithm to Rank Videos Based on Time Watched

We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber ...

Weekly Online Video News Round Up - Autumn Begins Edition

Weekly Online Video News Round Up   Autumn Begins Edition

I had to turn on the heat on Monday, wake up was 61 degrees in the house and that was enough to make me fire it up. It might not last as it seems like we might get some indian summer here. Tuesday could be ...

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.

Online Video Weekly News Round Up - The Official Official Edition

Online Video Weekly News Round Up   The Official Official Edition

No typo, I'm simply celebrating the return of the official NFL officials, as dubious as their officiating may be. Clearly they have some rust to knock off their stripes, and maybe some new prescription glasses. Anyway, let's take a peek at what was going on ...

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter... especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and ...

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

5 Totally Dope YouTube Advertising Features (That Dont Exist Yet)   The YouTube Marketers Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

YouTube Wishlist   Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

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