analytics Articles

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Are Long Form Videos Really That Good For Business?

Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.

15 Things You May Have Missed In Online Video This Week

15 Things You May Have Missed In Online Video This Week

Did you know that the long awaited Lil Bub documentary was now on YouTube, or how Australian police are using pre-roll advertising to find missing persons? Are you a YouTuber that thinks they can offer something to other YouTubers? Catch up with the weekly news here on ReelSEO.

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

There are 8 phases of the customer life cycle, and video can play a part in all of those…from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.

Creative Approaches to Video Storytelling for Brands

Creative Approaches to Video Storytelling for Brands

We had representatives at the ReelSEO Video Marketing Summit from major digital production agencies Mekanism, Adjust Your Set, Salesforce, Portal A, and New Antics talk about the value of storytelling and their interactions with brands when they pitch ideas. There is a tremendous wealth of information here.

The Top Video Marketing Mistakes (and Solutions)

The Top Video Marketing Mistakes (and Solutions)

As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.

The 5 Best Benefits of Real-Time Video Ad Buying

The 5 Best Benefits of Real Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it’s time to learn what exactly is attractive about programmatic real-time ad buying.

Tips to Unlock the Power of YouTube for Brands

Tips to Unlock the Power of YouTube for Brands

How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.

How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel’s earnings, how your videos are performing, and better interaction between other creators.

How to Increase YouTube Watch Time by Linking to Playlists [Creator's Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creators Tip #96]

YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.

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