Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream
Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published and hosted by online-only and cross-platform media brands," which makes ...
Get Your Online Marketing Degree Next Week At 2011 OMS
It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some of the names on the list, and no, mine isn't ...
Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search
Last week we took a look at what some search engines were saying about the most popular queries of 2010. All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so last week. Google obviously enjoys being different, so they waited ...
Bit.ly Bundles - Share Multiple Videos With One Shortened URL
Do you use URL shorteners when promoting your videos? I’m guessing most of you do. And even though that marketplace is becoming saturated with options for shortening long URLs, the king of the hill is still Bit.ly, primarily due to their early adoption by Twitter users. But they're not content to rest on their laurels. ...
Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick
If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research. At least, I hope you are. No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage or a video using only our gut instinct. Search users ...
Branded Video Measurement Evolves With Share of Choice
It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to a ...
YouTube Re-Moves Public Video Insight Statistics
A while ago I wrote an article about how to interpret public YouTube statistics. It appears that in the last week or so that YouTube disabled this feature on their video pages. Videos now just have an enlarged view counter with no interactive features.
In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity
Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking a slightly different approach than many of the others. I ...
The Weekly Online Video News Reel - November 6, 2010
So we're going to test the NewsReel on Saturdays and see if that works better. Then you've got the whole weekend to peruse the round up of news here at ReelSEO and elsewhere. Drat! I need to edit the image, next week. Roll Film.
23Video Wants To Help Companies Create Customizable, Branded Video Portals
As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms. And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services. A new service, called 23Video, thinks companies are ready to create their own ...
Brightcove 5 Enhancements Create More Robust and Efficient Platform
Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, get my hands dirty and report back to you as ...
Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review
Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on the horn with Bill Lederer, CEO and Trevor Wolfe, Marketing ...
Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation
The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company's CEO.
Ooyala Gives Video Publishers Integrated Paypal Payment System
Ooyala, a provider of video monetization products and services, has introduced a new product called Ooyala Paywall. Typically the word "paywall," in Internet terms, refers to a blockade between users and a portion of the content they're after, and that's exactly what this product is. It's a smooth, integrated way for video publishers to take ...
How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work
ABC News has cracked the code on online video riches, and now they’re sharing it with the world in a piece called Top YouTube Earners Share Their Strategies. It’s a great read (seriously) and contains insight gleaned from their interviews with several of the top successful earners on YouTube. But for those of you too ...
