analytics Articles

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How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel's earnings, how your videos are performing, and better interaction between other creators.

How to Increase YouTube Watch Time by Linking to Playlists [Creator's Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creators Tip #96]

YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.

Announcing Unruly Analytics: Keep Up with Competitors and Get Real-Time Analysis

Announcing Unruly Analytics: Keep Up with Competitors and Get Real Time Analysis

If you're a brand looking to see what the competition is doing, or need to have historical and/or real-time analysis of a video campaign, Unruly has just created Unruly Analytics to track such things to get a leg up on the competition. Let's see how it works.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

YouTube, Get On This (Part 2): The YouTube Wish List Continues

YouTube, Get On This (Part 2): The YouTube Wish List Continues

No wait, there's more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

The Importance of Video Long Tail: Dont Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

Sometimes, a content creator has no idea what they need to do after the video is finished and uploaded. A ton of work has to be done to ensure that it will be seen. How do brands do that? VidIQ is a service that does all that hard work for brands, so that they can rest easy that their video's visibility has been optimized.

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

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