Topic - Online Video & analytics
Interview with Eric Peterson of Web Analytics Demystified
Listen to our interview with Eric Peterson of Web Analytics Demystified, long-time web metrics specialist and conference speaker on the essential things that businesses with web video content should be measuring, how to best use the available web metrics programs to measure that video effectively, and special tips for small-to-medium size businesses with video analytics.
Video Analytics Essentials in a Web 2.0 World
As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines for websites to effectively track their investment in video-based content.
Behavioral Targeting and Video Search Marketing with AlmondNet
One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”
Measuring Social Media Buzz with Video (how Obama beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a company’s performance across the widest range of major social media websites. Listen to ReelSEO Grant Crowell’s interview with Andrew Hazen, Prime Visibility’s Founder and CEO.
Online video advertising performance rises during holidays, says Eyeblaster
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
TubeMogul Aquires Illumenix for More In-depth Online Video Analytics
TubeMogul, the Web’s most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today.
Ooyala Adds New Video Syndication Options – Google Video Sitemaps, Youtube, & More
Today, Ooyala released several new options for syndication and distribution of online video. With the new release today, they have added 5 syndication options for your video content: Youtube, Yahoo Video Search, Blinkx Video Search, Google Video Sitemaps, and the ability to create custom MRSS feeds to be used in other applications across the web.
WebTrends Named Best in Reporting and Analytics in the 2008 Streaming Media Readers´ Choice Awards
WebTrends Inc., a leading provider of web analytics and online marketing solutions, was named the top reporting and analytics tools provider at the recent Streaming Media Readers’ Choice Awards. This annual award recognizes the best products and services in the online audio and video industry as chosen by the readers of Streaming Media magazine and streamingmedia.com.
Visible Measures Now Tracks Viral Reach for 100 Million Videos Across More Than 150 Video Sharing Sites
Visible Measures, the independent third-party measurement firm for Internet video advertisers, publishers and viral marketers, announced that their Viral Reach Database now contains tracking data on more than 100 million unique videos. The breadth and depth of this unique data set provides Visible Measures and its clients unprecedented visibility into the world of viral video, allowing integrated performance reporting of not just original, brand-driven video placements, but also of any related video copies, user responses and derivative works. This powerful information on viral video performance, combined with the deep video engagement metrics made possible by Visible Measures’ patented Video Metrics Engine, enables the industry’s only end-to-end Internet Video Measurement solution.
Online Video Viewing Up, Search Engines Continue to Dominate
Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008. Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), and also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. YouTube.com accounted for more than 98 percent of all videos viewed in the Google site network, taking over 40 percent of the total online video market – by far the largest share for any single web property.
Interview with Ooyala’s Lead Video Analytics Engineer
Just today, Ooyala announced a complete overhaul and new release of their online video analytics platform, Backlot Analytics.
Ooyala Launches New Online Video Analytics Suite for Backlot
As most of you know, ReelSEO.com proudly utilizes Ooyala for the majority of videos that we have released on our site (with many more to come in the future I hope). Since the launch of Backlot, Ooyala’s video platform (March 2008), they have reportedly had more than 10,000 installs with publishers in over 25 different countries.
