A Tale of Two Freemium Online Video Platforms: Longtail and Playwire
Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail's Bits on the Run has announced they're going freemium (YA!) with a Free video hosting and streaming service option. While they're not the first OVP to do free (as I already use PlayWire's freemium service which ...
Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End
VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports--one from YouTube & Scripps and another from AdoTube, a video ad technology company--the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the way to the end, even when they're given the option ...
Mozilla Wants To Create A World Without Search Engines
You might have heard about Mozilla's new mission statement, released earlier this week. It's fairly standard stuff, full of optimism and grand goals. But nestled in the epic statement is some talk that makes it sound like Mozilla's aiming for a world where search engines are no longer needed or relevant. And while that's a ...
Use Social Media Analytics To Ensure You're Reaching Local Customers
With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.
TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads
In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to watch a "pre-roll" ad they never intended to see.
Taking Your Video Marketing To The Next Level With QR Codes
A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also interesting applications for TV and online videos.
Ooyala & YuMe Team Up For Video Ad Management Platform
Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is also able to offer an even easier ad management platform ...
Google Previews Video Within Search Results - Free Screening: Take II
Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website content. Google has now rolled out this same functionality for ...
Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure
YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for video stars. Blip.tv has announced a partnership deal with The ...
YouTube First Watch Runs Video Ads On Users' First Video View Of The Day
The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's already being tested by the likes of Macy's, Tommy Hilfiger, ...
Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud
Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable solution for mobile applications and touchscreen device content.
Video Ad Spending to Increase 22% in 2011 says IAB Survey
The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are in decision making positions for digital and or TV media ...
Brightroll to Fight Online Video Advertising Click fraud with Adometry
Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with the added benefit of detailed click scoring for managing traffic ...
Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange's Otto
Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could have talked about Otto Herschmann or Otto Soglow or even ...
Brightroll Earmarks $1 Million for Online Video Research
Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of awesome, we'll have to just tell you about Brightroll's plan.
