Topic - Online Video & analytics
TubeMogul Scores $3M in Series A Funding
TubeMogul, online video’s most popular distribution and analytics service, today announced it has received $3 million in Series A funding from Trinity Ventures. The funding will be used to fast-forward growth of TubeMogul’s video distribution platform and accelerate standardization of its online video analytics.
Personalizing Video Analytics for Campaign Success – Interview with Omniture’s CEO Josh James
ReelSEO’s Contributing Reporter Erika Blackwell interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture. Erika spoke with Josh after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of “Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be tracked?
Tubemogul Real-Time Viewership Analytics & Syndication Options for Brightcove
Today, TubeMogul announced a partnership with Brightcove whereby Brightcove’s customers will benefit from new analytics and syndication capabilities provided by TubMogul.
Brightcove customers will now be able to activate TubeMogul’s InPlay analytics plugin which tracks viewership analytics in real time to provide insight into audience engagement metrics like attention span. In addition, Brightcove customers will now have access to TubeMogul’s powerful video syndication and distribution tools to automatically distribute videos to TubeMoguls video sharing partners which include Youtube, Yahoo, Revver, Metacafe, and many others.
TubeMogul InPlay – Flash Player Interaction Metrics & Analytics
Illumenix is an in-depth online video metrics and analytics service. They offer a wide range of services including syndication tracking, player tracking and Flash Video Analytics via their StreamLighter service which integrates into Flash video players. StreamLighter tracks viewing habits as well as video interactions and demographics.
Online Video Viewers have Short Attention Spans – New Tubemogul Research
As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics. Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail findings made across their network.
New – Google Analytics Now Measures & Tracks Adobe Flash
Google, in its Analytics Blog, just showed a way to begin tracking user interaction via their Analytics web metrics program.
While there have been homemade systems in the past to accomplish this, Google just now developed, with some third party help including Adobe, and displayed some new ways to do it at the Adobe Developer’s Conference.
Interview with Eric Peterson of Web Analytics Demystified
Listen to our interview with Eric Peterson of Web Analytics Demystified, long-time web metrics specialist and conference speaker on the essential things that businesses with web video content should be measuring, how to best use the available web metrics programs to measure that video effectively, and special tips for small-to-medium size businesses with video analytics.
Video Analytics Essentials in a Web 2.0 World
As investment in video-based content and advertising grows, measurement of that video content requires better measurement distinctions than what traditional web ‘page view’ analytics programs can provide. We recently interviewed Eric Peterson of Web Analytics Demystified about his white paper, Measuring Multimedia Content in a Web 2.0 World – to talk about his proposed guidelines for websites to effectively track their investment in video-based content.
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Behavioral Targeting and Video Search Marketing with AlmondNet
One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”
Measuring Social Media Buzz with Video (how Obama beat McCain)
What are people saying about you, where are they saying it, how are they saying it (with text, video, images), is it positive or negative, and how should you act on it? A new “Prime Buzz” metric tool, created by the search marketing firm Prime Visibility, may have set a new standard for measuring a company’s performance across the widest range of major social media websites. Listen to ReelSEO Grant Crowell’s interview with Andrew Hazen, Prime Visibility’s Founder and CEO.
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Online video advertising performance rises during holidays, says Eyeblaster
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
TubeMogul Aquires Illumenix for More In-depth Online Video Analytics
TubeMogul, the Web’s most popular syndication and tracking service for online video, announced the acquisition of video metrics firm Illumenix today.
