YouTube Lets Musicians Sell Merchandise, Concert Tickets, & Song Downloads
If you're a musician, singer, band, or instrumentalist, YouTube just rolled out a new suite of features that will make marketing your talents and finding new fans easier than ever. As of an announcement yesterday, YouTube is letting musicians sell merchandise, concert tickets, digital song downloads, and even custom goods such as meet-and-greets. YouTube Gives ...
Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data
I interviewed Ooyala co-Founder and President of Products’ Bismarck Lepe, on today’s release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the future of web video usability, marrying real-time web video analytics ...
Ooyala Goes Social, Everywhere with New Offerings
I had a couple meetings with Ooyala lately to talk about all the cool new stuff they have got going on like Ooyala Social, Ooyala Everywhere and of course the Motorola Mobility investment and what it might mean for us as much as for them. This is some really interesting stuff which is why it ...
How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook
In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics). Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics. You can figure out the basic age of your audience, the reactions of your audience via likes, favorites, and ...
Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact
I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. It allows the advertiser a high level of customization along ...
Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore
Mark Robertson, Founder and CEO of the The Online Video Marketer’s Guide, ReelSEO.com, recently presented the session, Welcome to the ‘REEL’ Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker’s 2011 Video Commerce Summit. While he was at the summit, the online video guru sat down with 2011 Video Commerce Summit Conversations Host, Larry Kless, President and Founder ...
The Social Video Blueprint, Part 8: Social Video Best Practices
Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating great video content over any old-school advertising goals. Today we're ...
Four Hot Digital Media Startups to Watch in Mobile Video & Online Video
Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.
Leanin Launches Customizable "Social Video Player" For Brands
Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of custom analytics and viewer data points.
The Social Video Blueprint Part 6: Social Video Strategies
Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good advice. In social video, brands that jump in with reckless ...
Vid.ly Grows Up, Goes Pro - The Universal Video URL Slam Dunk
When I hop on a conference call and say "Go Team [INSERT BRAND] Woo!" you can be pretty sure that I dig your product. So Jeff Malkin and the team over at Vid.ly should be well aware of that fact now since I both opened and closed the conference call with that. Why? Because they ...
The Social Video Blueprint, Part 4: It's About Shares, Not Clicks
Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. Today, we're going to take a look at how sharing ...
SES San Francisco 2011 Fast Approaching - Register Today
It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for another great week of keynotes, mixers, parties, & meet-and-greets. You ...
The Weekly Online Video News Round Up - Google Edition
Another week has flown by and, as usual, there was too much online video news to keep up with it all. Thankfully for you, we have created this weekly online video news round up, which collects the very best news stories, opinions, and tips from around the web and compiles them all in one handy ...
YouTube Insight Analytics: Overview & Best Practices Guide
Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google’s acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the success of a campaign are included with Insight. Not only ...
