analytics Articles

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Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation

Post Roll Video Ads More Engaging Than Pre Roll Says HealthiNation

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as …

Ooyala Gives Video Publishers Integrated Paypal Payment System

Ooyala Gives Video Publishers Integrated Paypal Payment System

Ooyala, a provider of video monetization products and services, has introduced a new product called Ooyala Paywall.  Typically the word "paywall," in Internet terms, refers to a blockade between users and a portion of the content they're after, and that's exactly what this product is.  …

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

ABC News has cracked the code on online video riches, and now they're sharing it with the world in a piece called Top YouTube Earners Share Their Strategies.  It's a great read (seriously) and contains insight gleaned from their interviews with several of the top …

Google Releases Goo.gl, Their URL Shortening Service, To The Public

Google Releases Goo.gl, Their URL Shortening Service, To The Public

URL shorteners are all the rage.  With the rise of social media like Facebook and Twitter, there is a greater need than ever before for users to find a way to make their links shorter so as to leave more room for actual text in …

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels …

What’s The Business Value of Twitter Video Marketing?

Whats The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more …

Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?

Behind the Scenes: Qoof – The Evolution of Interactive Video Advertising?

Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on …

The Web Is Dead, Says Wired – But Video Is Alive and Kicking

The Web Is Dead, Says Wired   But Video Is Alive and Kicking

Today  everyone's talking about a piece in Wired Magazine entitled, "The Web Is Dead.” Naturally, they posted the story on their website, and probably in a few other dead media formats as well, like print. The article's first paragraph reveals that its headline is somewhere …

ReelSEO Behind-the-Scenes: MDialog’s HTML5 Streaming and Dynamic Ad Insertion Service

ReelSEO Behind the Scenes: MDialog’s HTML5 Streaming and Dynamic Ad Insertion Service

mDialog recently announced their ability to deliver both streaming video as well as advertising to the Apple platforms (iPad and iPhone specifically). So I sat down with them for a long chat about how they are doing that and to check it out for myself.

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.

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