analytics Articles

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Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently… there's still a lot that YouTube can't do for …

YouTube First Watch Runs Video Ads On Users’ First Video View Of The Day

YouTube First Watch Runs Video Ads On Users First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's …

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable …

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are …

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll to Fight Online Video Advertising Click fraud with Adometry

Brightroll has expressed their love for us in emails. When it's something so important like fighting click fraud, everyone needs to be informed. Adometry is offering CPC Ad Analytics technology which provides immediate relief from click fraud headaches for ad networks and their advertisers, with …

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange’s Otto

Auto Optimizing Video Ad Campaigns Gets a Hero in SpotXChanges Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could …

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of …

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some …

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Google Releases Annual Zeitgeist Report, An In Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so …

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