analytics Articles

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SES San Francisco 2011 Fast Approaching – Register Today

SES San Francisco 2011 Fast Approaching   Register Today

It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for …

YouTube Insight Analytics: Overview & Best Practices Guide

YouTube Insight Analytics: Overview & Best Practices Guide

Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google's acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the …

A Tale of Two Freemium Online Video Platforms: Longtail and Playwire

A Tale of Two Freemium Online Video Platforms: Longtail and Playwire

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail's Bits on the Run has announced they're going freemium (YA!) with a Free video hosting and streaming service option. While they're not the first OVP to …

Almost Half Of Viewers Watch Online Video Pre-Roll Ads To The End

Almost Half Of Viewers Watch Online Video Pre Roll Ads To The End

VideoNuze has a good piece today about online video pre-roll ads and user behavior. Summarizing two separate reports–one from YouTube & Scripps and another from AdoTube, a video ad technology company–the conclusion is that nearly 50% of viewers watch online video pre-roll ads all the …

Mozilla Wants To Create A World Without Search Engines

Mozilla Wants To Create A World Without Search Engines

You might have heard about Mozilla's new mission statement, released earlier this week. It's fairly standard stuff, full of optimism and grand goals. But nestled in the epic statement is some talk that makes it sound like Mozilla's aiming for a world where search engines …

Use Social Media Analytics To Ensure You’re Reaching Local Customers

Use Social Media Analytics To Ensure Youre Reaching Local Customers

With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre Roll Ads

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to …

Taking Your Video Marketing To The Next Level With QR Codes

Taking Your Video Marketing To The Next Level With QR Codes

A few months ago, ReelSEO mentioned that QR Codes had seen a huge growth in popularity and listed various examples of the ways they could be used. While the 2D barcodes are more commonly seen on print and products virtually everywhere now, there are also …

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is …

Google Previews Video Within Search Results – Free Screening: Take II

Google Previews Video Within Search Results   Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website …

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