Online Video Topic - " video analytics "
A New Era in Video Metrics has Arrived – Tubemogul 2.0
Posted
June 6, 2009 |
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Welcome to TubeMogul 2.0. All new metrics! All new features! All new version number! All new price! Well ok, same old price really, free.
Tubemogul partners and the online video industry in general can rejoice! The dawn of a new era in video ad metrics has arrived. The new free metrics tools promise to delve into the depths of video metrics and pull forth more useful statistics as well as a higher level of accuracy throughout more than a dozen partner site.
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Attributor and TubeMogul to Build Viral Video Metrics
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May 13, 2009 |
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Not totally unlike the CDC and WHO, we need to know how well viral videos do out in the wild. Enter Attributor and TubeMogul.
While neither is tasked with the health of the Internet using population, they have combined forces to begin tracking viral video growth, life and death… you know, the Viral LifeCycle (I just made that up really).
The FeedRoom Teams With Omniture on ROI
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April 27, 2009 |
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Online video communications, live streaming and asset management firm, The FeedRoom, has teamed up with Omniture and joined their Genesis program. This give online marketers precise video-based analytics for marketing campaigns including accurate ROI numbers. Ominuture’s SiteCatalyst has been integrated into the FeedRoom 4.0 EVP (Enterprise Video Platform) to help out their clients.
TubeMogul Scores $3M in Series A Funding
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April 1, 2009 |
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TubeMogul, online video’s most popular distribution and analytics service, today announced it has received $3 million in Series A funding from Trinity Ventures. The funding will be used to fast-forward growth of TubeMogul’s video distribution platform and accelerate standardization of its online video analytics.
Personalizing Video Analytics for Campaign Success – Interview with Omniture’s CEO Josh James
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December 11, 2008 |
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ReelSEO’s Contributing Reporter Erika Blackwell interviewed Josh James, CEO and Co-Founder of the online analytics and business optimization firm Omniture. Erika spoke with Josh after his keynote presentation at Search Engine Strategies Chicago, Avoiding the Chasm of “Anticipointment, and asked him, is it possible to do a video ad campaign that offers personalized, relevant online experience for each visitor, and how could it be tracked?
Tubemogul Real-Time Viewership Analytics & Syndication Options for Brightcove
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December 8, 2008 |
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Today, TubeMogul announced a partnership with Brightcove whereby Brightcove’s customers will benefit from new analytics and syndication capabilities provided by TubMogul.
Brightcove customers will now be able to activate TubeMogul’s InPlay analytics plugin which tracks viewership analytics in real time to provide insight into audience engagement metrics like attention span. In addition, Brightcove customers will now have access to TubeMogul’s powerful video syndication and distribution tools to automatically distribute videos to TubeMoguls video sharing partners which include Youtube, Yahoo, Revver, Metacafe, and many others.
TubeMogul InPlay – Flash Player Interaction Metrics & Analytics
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December 7, 2008 |
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Illumenix is an in-depth online video metrics and analytics service. They offer a wide range of services including syndication tracking, player tracking and Flash Video Analytics via their StreamLighter service which integrates into Flash video players. StreamLighter tracks viewing habits as well as video interactions and demographics.
Online Video Viewers have Short Attention Spans – New Tubemogul Research
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December 1, 2008 |
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As you likely already know, Tubemogul is an excellent tool/service that we recommend at ReelSEO for online video distribution and analytics. Because they have great technology, great partners, and a ton of video producers using their system, they often release excellent research reports that detail findings made across their network.
New – Google Analytics Now Measures & Tracks Adobe Flash
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November 20, 2008 |
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Google, in its Analytics Blog, just showed a way to begin tracking user interaction via their Analytics web metrics program.
While there have been homemade systems in the past to accomplish this, Google just now developed, with some third party help including Adobe, and displayed some new ways to do it at the Adobe Developer’s Conference.
Interview with Eric Peterson of Web Analytics Demystified
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November 20, 2008 |
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Listen to our interview with Eric Peterson of Web Analytics Demystified, long-time web metrics specialist and conference speaker on the essential things that businesses with web video content should be measuring, how to best use the available web metrics programs to measure that video effectively, and special tips for small-to-medium size businesses with video analytics.
