analytics Articles

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.
The most common application of analytics is to business data in order to describe, predict and improve business performance. Specifically, arenas within ...

Announcing Unruly Analytics: Keep Up with Competitors and Get Real-Time Analysis

If you're a brand looking to see what the competition is doing, or need to have historical and/or real-time analysis of a video campaign, Unruly has just created Unruly Analytics to track such things to get a leg up on the competition. Let's see how it works.

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

YouTube, Get On This (Part 2): The YouTube Wish List Continues

No wait, there's more! In Part 2 of the YouTube Wish List, we talk about how nice it would be to interact with your commenters better than just the comments section. And more people getting a chance to use that YouTube Live Stream would be awesome, too.

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked. While each week or so content creators are focusing on that new video, a little love given to the library can go a long way.

How VidIQ Grows Audiences: Announces YouTube Marketing Suite for Brands

Sometimes, a content creator has no idea what they need to do after the video is finished and uploaded. A ton of work has to be done to ensure that it will be seen. How do brands do that? VidIQ is a service that does all that hard work for brands, so that they can rest easy that their video's visibility has been optimized.

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More... [Reel Web #68]

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Creator's Hub, new YouTube annotation functionality that lets you link your videos to your own website, and additional foreign language ...

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...

Weekly Online Video News Round Up - Dead Camera Edition

On Monday we were on site for a night of shooting and the brand new, less than a month old, Canon 60D stops working and won't start up. ARGH! A whole day lost. But that doesn't mean you lose out on the weekly news round ...

Weekly Online Video News Round Up - Pilot Shoot Edition

I am so busy my brain is trying to explode out of my head. Still, I am dedicated to the cause and so here's your weekly news round up. While you're reading this I'll be busy shooting the pilot for my web series. Lots of ...

How to Diagnose and Fix (not set) Visits from Flowplayer in Google Analytics

Webmasters using Flowplayer 3.2 or earlier may have woken up to a pleasant surprise in Google Analytics the day after implementation. Visits doubled overnight, but how is that possible? Don’t get too excited because half of those visits are most likely fake visits. Flowplayer 3.2 ...

How To Outrank the Competition in YouTube Search [Reel Web #63]

Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take ...