Topic - Online Video & analytics
What to Consider when Shopping for an Online Video Platform
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via viral features such as email, embed code, permalinks, and posting to your favorite social site.
Free Interactive Video for All – Veeple Launches Interplay
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but…). At ReelSEO, we know that incorporating interactivity within video is one of the best ways to bolster and measure conversion for a business or marketing objective. Interactivity, when done properly, can also lead to an increase in viewer engagement. As evidenced by the survey results, online video marketers want more interactive video functionality.
YouTube Expands Insights With Audience Break Down
YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.
Video Drives Search – Magical Convergence for Brand Marketers
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
Adobe’s Omniture Acquisition – Smart Buy Or Foolish Move?
The tech world is abuzz with the news of Adobe’s purchase of Omniture, the Utah-based software company. While Omniture’s core product—software that helps track how advertising is viewed—would seem to be a perfect fit for Adobe, much of the discussion surrounding the merger has centered around the financial aspects.
YouTube Gives Users New Insight into Video Discovery
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
Video Heatmaps, A Breakthrough for Sales Teams?
Web video marketing, sales, and collaboration application Wistia today announced they have the first-ever heatmap tracking feature available specifically for online video engagement and tracking. Wistia’s CEO Chris Savage says the new feature is designed for visual analysis of individual viewing of video content by offering a colored display of the viewer’s interaction with web videos, and help sales and marketing teams quickly capture leads. (Watch a short video and demo of Wistia’s video heatmap in action.)
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
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A New Era in Video Metrics has Arrived – Tubemogul 2.0
Welcome to TubeMogul 2.0. All new metrics! All new features! All new version number! All new price! Well ok, same old price really, free.
Tubemogul partners and the online video industry in general can rejoice! The dawn of a new era in video ad metrics has arrived. The new free metrics tools promise to delve into the depths of video metrics and pull forth more useful statistics as well as a higher level of accuracy throughout more than a dozen partner site.
Attributor and TubeMogul to Build Viral Video Metrics
Not totally unlike the CDC and WHO, we need to know how well viral videos do out in the wild. Enter Attributor and TubeMogul.
The FeedRoom Teams With Omniture on ROI
Online video communications, live streaming and asset management firm, The FeedRoom, has teamed up with Omniture and joined their Genesis program. This give online marketers precise video-based analytics for marketing campaigns including accurate ROI numbers. Ominuture’s SiteCatalyst has been integrated into the FeedRoom 4.0 EVP (Enterprise Video Platform) to help out their clients.
