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Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.

Football Crazy: Top Branded Video Ad Campaigns for August 2013

Football Crazy: Top Branded Video Ad Campaigns for August 2013

In the run up to the football season on both sides of the Atlantic, it's no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.

The Week In Video: Buzzword Bingo And YouTube Comments

The Week In Video: Buzzword Bingo And YouTube Comments

Welcome to our weekly round of online video news from around the web. Out of the blue, YouTube decided to retire video responses which took many by surprise but that's YouTube for you. Elsewhere, The Fine Bros passed 1 Billion Views and Skype announced that they are working on holographic video technology.

The Video Metrics That Matter. Hint: It's Not Views [Video]

The Video Metrics That Matter. Hint: Its Not Views [Video]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

TrueView In-Stream Video Ads Are Coming To Online Gaming

TrueView In Stream Video Ads Are Coming To Online Gaming

TrueView's skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator.

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster Channel 4 has led the field in innovative programming for 30 years and now becomes the first station to offer personalised video ads through their video on demand service, 4oD. Ads will be served according to age and gender and the first brand to sign up are car manufacturer Vauxhall.

ComScore Releases July 2013 Online Video Rankings

ComScore Releases July 2013 Online Video Rankings

ComScore's released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

The 2013 VMAs and the 'Roast' of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.

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