video ad

tvvsonline

In-stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.
online video news

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!
four-color video player logo

Microsoft Readies Video Ad Army to Battle Google

The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They're starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.
video advertising ebuzzing

Deux, C'est Mieux! French Video Ad Companies Ebuzzing and Teads to Merge

Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.
trueview google analytics

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
Tumblr

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.
cross screen advertising

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
youtube trueview video advertising

Google Adwords Updates TrueView Video Advertising Options

If you use Google's Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.
first kiss viral video ad

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
Safety in Paradise  airnewzealand viral video ad

Maseratis and Crazy Zombies: Top YouTube Ads For February 2014

It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone's favorite folkie Bob Dylan.
P&G Thank You Mom Tough Love

The Most Shared Video Ads of the 2014 Sochi Olympics

As the Winter Olympics end, we check out the brands who released video ads during the Sochi Games, and confirm which advertisers are currently at the top of the podium and which are falling flat on their faces on the ice. From official sponsors to brands just looking to hijack one of the biggest sporting events in the calendar.
apple full screen ads iphone ipad

Full Screen Auto-Play iAds Are Coming To Your i-Phone and i-Pad

New full screen, auto-play video ads could be coming to an iPhone or iPad near you soon. The iAds will be music to the ears of advertisers who, currently, can only deliver clickable mobile banners for their video to play on Apple mobile devices.
online video

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
video ad longform

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.