The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
The online video market in Brazil is one of the fastest growing in the world, and Brazilians are the second largest group of YouTube and Facebook users. We take a look at the 10 most shared video ads in Brazil for October 2013.
Dodge, Xbox, Pepsi and Virgin America all made the YouTube ads leaderboard for October 2013 for the most watched video ads of last month. Samsung appear twice in the top 5 with trailers for their Galaxy Gear product.
Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.
Everyday is cat day at ReelSEO but as it’s officially ‘National Cat Day’ today we are bringing all of our favourite cat videos together in one place. There’s Keyboard Cat of course, and Surprised Cat but we had to bump Nyan Cat in favour of that one that’s always stalking. Sorry Nyan Cat.
Huge numbers of viewers skip the pre-roll ads every time they come across them. However, a new video advertising campaign from a UK charity wants you to take a few seconds to see how much of an opportunity you are willing to give an ex-offender at his job interview.
Most car brands are now investing heavily in video advertising and a new report from Videology suggests that using geotargeting for these ads works better than blanket national coverage when it comes to generating sales and brand loyalty.
Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.
HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.