video ad Articles

The Week's Best Viral Videos & Video Marketing Lessons - Guacamole Edition

You simply can't have your finger on the pulse of the viral video audience--their wants and needs as viewers--without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators ...

comScore Says Almost 22 Million Brits Touched By Video Ads In January

They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that ...

Solve Media Solves Pre-Roll Video Ad 'Zone Out' Problem?

Captcha for pre-roll video ads? That's essentially the deal with Solve Media's solution to viewers zoning out of pre-roll ads. It could work I suppose, remember that study that said people who watch time-shifted stuff had better brand recall essentially because they paid more attention ...

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving forces behind the alliance. The Brand Safety Alliance combines the leading context verification, content-analysis and privacy vendors to provide a unique, multi-dimensional ...

YuMe Puts Value On Ad Placement With YuMe Placement Quality Index

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today. The ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Here's something that we've needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange ('sup Otto!) have announced that they've ...

Goodbye Traditional Ads, Hello Social Video - The Central Institute Of Australia

Businesses big and small, I implore you to pay attention to this video--even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the ...

The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition

I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in ...

The Top 20 Global Online Video Ad Campaigns For January 2012

Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German ...

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It's... Lame?

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more ...

Streaming Super Bowl Ad CPM Higher Than TV Ads

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be ...

The Weekly Online Video News Round Up - Future Edition

The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a ...

CES 2012: The Era Of Connected TV Advertising Begins

At CES 2012, Connected TV was the star of the show, as I thought it would be, and so here's why you should be looking to expand your content into a connected TV friendly format and start looking at connected TV advertising as well. With ...