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The Day In Online Video News And Views 5th November 2013

The Day In Online Video News And Views 5th November 2013

Only 9 of the 70 ads that Will Ferrell’s alter ego Ron Burgundy has made for Dodge have been released, but sales of the SUV are already up by 59% since the online campaign launched in early October. This and other news from ReelSEO.

Viewers Tolerate Mid Roll Video Ads More Than Pre-Roll [Report]

Viewers Tolerate Mid Roll Video Ads More Than Pre Roll [Report]

Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.

We Could Watch These Cat Videos Forever… No, Seriously

We Could Watch These Cat Videos Forever… No, Seriously

Everyday is cat day at ReelSEO but as it’s officially ‘National Cat Day’ today we are bringing all of our favourite cat videos together in one place. There’s Keyboard Cat of course, and Surprised Cat but we had to bump Nyan Cat in favour of that one that’s always stalking. Sorry Nyan Cat.

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre-Roll Ad

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre Roll Ad

Huge numbers of viewers skip the pre-roll ads every time they come across them. However, a new video advertising campaign from a UK charity wants you to take a few seconds to see how much of an opportunity you are willing to give an ex-offender at his job interview.

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Geotargeted Video Advertising Most Effective For Auto Campaigns [Report]

Most car brands are now investing heavily in video advertising and a new report from Videology suggests that using geotargeting for these ads works better than blanket national coverage when it comes to generating sales and brand loyalty.

The Day In Online Video News and Views: October 24th 2013

The Day In Online Video News and Views: October 24th 2013

Welcome to the day in online video when YouTube announced their own streaming music service to rival Spotify, Vine finally added some much needed editing features, and the ad agency behind Walmart and Coca Cola invested millions into YouTube advertising.

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

How the Acquisition of Adapt.tv Made AOL the #1 Video Ad Property [Interview]

For the first time ever, AOL have overtaken Google as the number one video ad property, according to the new online video rankings report from comScore. AOL served up 3.7 billion ad impressions last month, which is the largest number by a single property ever recorded by comScore Video Metrix.

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.

Scarecrows And Snow Globes: Top YouTube Ads For September 2013

Scarecrows And Snow Globes: Top YouTube Ads For September 2013

The top ads on YouTube for September 2013 are out and it’s no surprise to see Chipotle’s ‘The Scarecrow’, Poo Pourri’s ‘Girls Don’t Poop’, LG’s ‘Meteor Prank’ and Motorola’s ‘Lazy Phone’ in the top four. Key and Peele make a surprise entry at #8 for their Comedy Central trailer.

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