Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.
Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it’s a significant move for the company.
YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the “What to Watch” section of the app, will see an ad that looks like an a regular video tagged with an ‘Ad’ identifier.
The Simpsons are coming to cable in a deal worth $750 Million, Alpha House goes live on Amazon and CBS is going to stream the JFK assassination in real time on the 50th anniversary of his death. All this and more from ReelSEO’s daily news round up.
Vice is investing $50 Million in online video news over the next three years, Roku and AOL team up to push their news content and Jean-Claude Van Damme does something spectacular with a truck. All this and more from ReelSEO’s daily news round up.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
The online video market in Brazil is one of the fastest growing in the world, and Brazilians are the second largest group of YouTube and Facebook users. We take a look at the 10 most shared video ads in Brazil for October 2013.
Netflix and Disney are climbing into bed over a new Marvel series of superhero adventures that the streaming video site is going to carry from 2015. It’s a major commitment for both companies. This and other news of the day from ReelSEO.
Dodge, Xbox, Pepsi and Virgin America all made the YouTube ads leaderboard for October 2013 for the most watched video ads of last month. Samsung appear twice in the top 5 with trailers for their Galaxy Gear product.