OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
A new report states that over half the people surveyed purchased a product or service after watching a YouTube video – not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.
Pre-Roll ads. Can’t live with them, can’t watch a video without them. We’ve seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
Facebook are desperate to roll out auto-play video ads on their desktop site but usability concerns have plagued the feature all year. Are they finally starting to test out the idea? There have been sightings in the wild, but with user generated content rather than branded ads.
TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.
50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That’s around 10 times higher CTR than display ads which spells out a big opportunity for brands.
YouTube’s Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week’s Creator’s Tip, we take you through the process of uploading the video so you can reach potential new subscribers.
Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.
The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.