video ad Articles

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Online Video Weekly News Round Up - The Return to Normalcy Edition

Last week was E3 and I am still reeling from the effects of it. I still have 200 emails to sort and 30 stories to write. But in between the epic video ad format piece I just finished for ReelSEO (check in next week) and ...

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, ...

An Example of a Perfectly Executed Pre-Roll Video Ad

Most pre-roll advertisements seem to be web counterparts of ads that are made for TV or are so generic they fail to grab my attention. Some of those ads may work for TV, but not for the web. Like most online viewers, my finger hovers ...

Video Ad Industry Lacks Common Currency, Let's Build an Effective View Value Metric

How much is a video advertisement view worth? Do we really know? It's hard to put a price on something when we can't even agree on what a view really is. Is it, as some say, just 3 seconds of video streaming to a player? ...

The Top 20 Global Online Video Ad Campaigns For May 2012

The supposed ‘Summer of Sport’ has not yet begun, but already brands are seizing on the opportunity to amplify their presence online. Three of the top 10 ads in May’s Global Ads Chart, powered by social video platform Unruly, revolve around the upcoming London Summer ...

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But ...

Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is ...

Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising. Some reports in the ...

Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  ...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product.

The Most Shared Branded Online Video Ads For April 2012

Think nothing interesting ever happens in Belgium? Think again. TNT's Dramatic Surprise, filmed in a sleepy Belgian town to promote the launch of TV channel TNT, soared up Unruly’s Global Ads Chart last month.  Not only did it take top spot during April, but it has ...