Vice is investing $50 Million in online video news over the next three years, Roku and AOL team up to push their news content and Jean-Claude Van Damme does something spectacular with a truck. All this and more from ReelSEO's daily news round up.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
The online video market in Brazil is one of the fastest growing in the world, and Brazilians are the second largest group of YouTube and Facebook users. We take a look at the 10 most shared video ads in Brazil for October 2013.
Netflix and Disney are climbing into bed over a new Marvel series of superhero adventures that the streaming video site is going to carry from 2015. It's a major commitment for both companies. This and other news of the day from ReelSEO.
Dodge, Xbox, Pepsi and Virgin America all made the YouTube ads leaderboard for October 2013 for the most watched video ads of last month. Samsung appear twice in the top 5 with trailers for their Galaxy Gear product.
Only 9 of the 70 ads that Will Ferrell's alter ego Ron Burgundy has made for Dodge have been released, but sales of the SUV are already up by 59% since the online campaign launched in early October. This and other news from ReelSEO.
Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.
Everyday is cat day at ReelSEO but as it's officially 'National Cat Day' today we are bringing all of our favourite cat videos together in one place. There's Keyboard Cat of course, and Surprised Cat but we had to bump Nyan Cat in favour of that one that's always stalking. Sorry Nyan Cat.
Huge numbers of viewers skip the pre-roll ads every time they come across them. However, a new video advertising campaign from a UK charity wants you to take a few seconds to see how much of an opportunity you are willing to give an ex-offender at his job interview.