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JW Player on The Latest in Video Technology Innovations rs14 JW video technology innovations 360x240

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
Best Ways to Optimize Your YouTube Video Ads Campaign tube talk 360x240

Best Ways to Optimize Your YouTube Video Ads Campaign

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.
Facebook Premium Video Ads Aren’t Making the Social Network New Friends facebook video ads dislike 360x240

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them.
Top Ten Video Ads on YouTube, Apparently: September 2014 top video ads youtube september 2014 360x240

Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.
Six Viral Video Myths That Refuse to Die viral video marketing myths 360x240

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.
What Are The Most Effective Formats for YouTube Advertising? youtube video advertising video formats 360x240

What Are The Most Effective Formats for YouTube Advertising?

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
The Top 20 Most Shared Online Video Ads For September 2014 ikea bookbook video ad 360x240

The Top 20 Most Shared Online Video Ads For September 2014

The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September 2014. “Experience The Power Of The Bookbook” showcased the Swedish company’s new catalogue with a perfectly pitched parody of Apple’s branding.
Video Ads Land on Flipboard and They Wont Auto play flipboard video ads 360x240

Video Ads Land on Flipboard and They Won't Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.
Four Video Ads that Define the Scottish Independence Referendum scottish referendum video ads 2014 360x240

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”
The Top Ten Most Viewed Video Ads on YouTube: August 2014 gopro surfing pig video ad 360x240

The Top Ten Most Viewed Video Ads on YouTube: August 2014

Every one of the 10 most watched videos ads on YouTube in the U.S. for August 2014 generated over 1 million views, with the top ad attracting an incredible 8 million. The average length of the video ads featured in this month’s chart pan out at around 3 minutes, with the YouTube audience sticking with those ads for at least 2 minutes.
Facebook Video Auto play Driving Up Mobile Costs (How to Stop That) facebook video ads mobile phone costs 360x240

Facebook Video Auto-play Driving Up Mobile Costs (How to Stop That)

Facebook’s video auto-play feature has had a mixed reception from users who either welcome its convenience, or who find the whole format to be incredibly intrusive. No matter which camp your feet are firmly planted in, if you have the feature enabled, videos that start to play automatically as you scroll through your News Feed could led to increased cell phone costs.
Spotify To Run Video Ads in Exchange for 30 Mins of Free Music  spotify video ads free listening 360x240

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
YouTube Tags, Community Strikes, and Video Ads Conversion tube talk 360x240

YouTube Tags, Community Strikes, and Video Ads Conversion

How do you write optimized YouTube Tags for Video SEO? How do you appeal community guidelines strikes? How can you improve TrueView conversion? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.
YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.