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53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

Hate Pre-Roll Ads? So Do Burger King Who Just Made 64 Of Them

Hate Pre Roll Ads? So Do Burger King Who Just Made 64 Of Them

Pre-Roll ads. Can't live with them, can't watch a video without them. We've seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.

Are Facebook Testing AutoPlay Videos In Desktop News Feeds?

Are Facebook Testing AutoPlay Videos In Desktop News Feeds?

Facebook are desperate to roll out auto-play video ads on their desktop site but usability concerns have plagued the feature all year. Are they finally starting to test out the idea? There have been sightings in the wild, but with user generated content rather than branded ads.

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Mobile Games Poised to be Next Big Thing for Video Advertising?

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

How To Upload A YouTube Fan Finder Video [Creator's Tip #119]

How To Upload A YouTube Fan Finder Video [Creators Tip #119]

YouTube's Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week's Creator's Tip, we take you through the process of uploading the video so you can reach potential new subscribers.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

IAB Digital Video Rising Stars Announced: Standardising Ad Units

IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.

The Top 20 Most Shared Video Ads of 2013

The Top 20 Most Shared Video Ads of 2013

Dove, GEICO, Evian, Kmart and Budweiser all rank amongst the most shared video ads of 2013 but there are also some surprises in the list such as the appearance of Volvo and their Jean-Claude Van Damme splits routine which has already attracted 1.82 million shares only 8 days after its release.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company.

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