Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it’s growing and what the future might hold. Are you watching a lot of online news? If you’re a Millennial you may very well be. If you’re trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article… read on!
The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They’re starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.
Two of the leading names in online video advertising are due to merge, creating a new company that aims to become one of the biggest global players in the video advertising space. Ebuzzing and Teads, both French based, offer online video solutions to both publishers and advertisers and their merger promises more, much needed, inventory.
Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new ‘Video Campaigns’ report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.
Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers.
Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
If you use Google’s Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.
‘First Kiss’ has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.
It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone’s favorite folkie Bob Dylan.