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Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks’ victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

Facebook Video Plays Up 785% Year over year, Over inflated Due to Auto play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It’s….just in the article so click through to find out.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore’s Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore’s February Video Ranking numbers we can find out what’s going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

How to Disable Auto Play Videos on Facebook [Tutorial]

How to Disable Auto Play Videos on Facebook [Tutorial]

Facebook introduced video ads, and of course, they made them auto play. We show you how to turn off auto play videos as much as possible through the standard web browser interface and the main mobile apps on Android and iOS. It’s not all 100% thing on mobiles, but at least you can cut down on it. However, you will need to do it for each device and browser you access Facebook through.

Most Viewed YouTube Ads In Brazil March 2014

Most Viewed YouTube Ads In Brazil March 2014

Samsung take the first and third spots for the most viewed video ads on YouTube in Brazil last month. A trailer for the Galaxy S5 proved the most popular among viewers, with a promo for Gear 2 coming just behind. Durex take the #2 spot with their plea to #TurnOfftoTurnOn for Earth Hour.

‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn’t. In fact, there’s now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.

Most Shocking Video Tops YouTube Ads For March 2014

Most Shocking Video Tops YouTube Ads For March 2014

A video that shows the devastation of daily life for children in a war-zone was the most viewed YouTube ad in the U.S. last month, with over 28 million views. The fact that it was set in the UK, rather than Syria or The Sudan jolted a lot of viewers and generated many shares across social networks.

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