video ad Articles

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

Top 10 YouTube Ads for January 2013: As Chosen By You

Although 60% of YouTube's in-stream ads are skippable, some of the very best are so captivating that users will stick around for the entire commercial. The brand new January 2013 YouTube Ads Leaderboard lists those ads that attracted the most views in terms of "promotion (paid ads) ...

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.  In the December 2012 Comscore results, Google was once ...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all ...

To Make Brands Unignorable - John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, ...

How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant ...

YouTube's Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as ...

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, ...

YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?

Shortly after the announcement that YouTube would be offering merch annotations and associated website annotations, another salvo was being fired for a test just in time for the holiday shopping season.  There are currently videos in which a viewer may click on a somewhat unobtrusive ...

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help ...