YouTube has been an online marketer and video creators dream come true. But it's time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer's new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it's not only demonstrating the power of online video, but also, because it's Shutterstock, the range of stock footage you might find there. Well done one and all, but where's the UK version?
Coca-Cola takes us around the world on a can, Barbour goes color crazy, JetBlue recruits a ton of pigeons in a bid to reach out to the weary frequent flyer, Jaguar goes all British again, and Cirque du Soleil performers wow us with their training routines. Watch these, and other best Instagram videos of the past 7 days
With around 10 weeks to go until the 2014 World Cup in Brazil, Pepsi has begun the first challenge on official sponsor Coca Cola, with a new interactive video ad that puts the viewer in control. The ad doesn't mention the World Cup though, because Pepsi isn't an official sponsor.
Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
To the surprise of absolutely no-one, that 'First Kiss' video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.
Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion.
Errors, time-outs, no ads playing all mean lost revenue for publishers. Is it any wonder that some may not be interested in joining programmatic video ad marketplaces? Now one company aims to eradicate those reasons by giving publishers error reporting with what happened and how it affects them so they can remedy it. Cool stuff no?
We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.
Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!