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Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They …

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

The Weekly Online Video News Round Up – The 128,000 Foot Edition

The Weekly Online Video News Round Up   The 128,000 Foot Edition

Over the weekend some teams won, some teams lost, some teams finally lived to my expectations. However, that's all sports and we have to get on to talking about the online video news. A big thing this week is Providence Equity Partners selling their 10% …

Streaming Media West 2012, A Quick Guide and Planner – Help Us Decide What to Report On

Streaming Media West 2012, A Quick Guide and Planner   Help Us Decide What to Report On

I have done it! I have convinced Mark to unchain me from the desk and get me to an upcoming show. The show is, obviously, Streaming Media West 2012 which will be held at the Hyatt Regency Century Plaza in L.A. October 30-31. Oh, Halloween in …

The Top 20 Viral Video Ad Campaigns for September 2012

The Top 20 Viral Video Ad Campaigns for September 2012

The US Presidential race dominates Unruly’s Global Ads Chart this month. Eight of the top 20 most shared online video ads across Facebook, Twitter and the blogosphere during September come from the pro-Obama and pro-Romney camps. But while the Republican candidate can boast more spots – …

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

Pre roll Video Ads Dominate, 15 Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like …

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why …

Top 5 Video Advertising Network Recommendations August 2012

Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012′s numbers last week I wanted to give the numbers time to …

Weekly Online Video News Round Up – Even Steven Edition

Weekly Online Video News Round Up   Even Steven Edition

So my Packers are back to even, poor Bears… That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself. Anyway, the week was a busy one and there …

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