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Comscore Releases U.S. Online Video Rankings for February 2013

Comscore Releases U.S. Online Video Rankings for February 2013

ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we’ve seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.

Internet Reacts To New Domino’s Pizza Video Ad, Hilarity Ensues

Internet Reacts To New Dominos Pizza Video Ad, Hilarity Ensues

Domino’s Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it’s getting the exposure that the company needs……

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The top 20 social video ads chart for February 2013, powered by Unruly, is–no surprise–dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I …

Digital-Originated Ad Revenue to Increase 70% in 2013 [Report]

Digital Originated Ad Revenue to Increase 70% in 2013 [Report]

Revenue in online-originated content is expected to jump a fantastic 70% in 2013, or $2 billion in revenue, a big jump from 2010′s $350 million. There will be an overall decline in spending of 2% across all media, but online ads will be more plentiful than before.

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might …

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

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