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The State of the Video Ad Industry in 2013 [Charts]

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

Online Views Dominate Q1 2013 US Video Ad Market [Report]

Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.

The Top Branded Video Ad Campaigns for April 2013

The Top Branded Video Ad Campaigns for April 2013

Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On …

Mountain Dew, PepsiCo Pull Horribly Offensive Ad After Criticism

Mountain Dew, PepsiCo Pull Horribly Offensive Ad After Criticism

PepsiCo are the latest company forced to pull their advertising campaign after complaints about the promotion of racial stereotyping and the lighthearted depiction of violence against women. The ad has been taken down but PepsiCo but has created a huge amount of controversy for the brand.

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

In our weekly look back at the news in online video we cover the plans to go HTML5 from Netflix, how the American Family Association is up in arms over Kmart and how Psy has done something that we are all going to watch eventually, you know it.

Twitter Also Looking Up More Video Ads, Not A Shock

Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they “secretly” talked to Comcast and Viacom about possibly setting up some network TV ads on the site.

Facebook Wants $1 Million for Your Intrusive Video Ad

Facebook Wants $1 Million for Your Intrusive Video Ad

Facebook is looking for $1 million (or at least around a million) for 4 slots of daily ads set to hit the social media site in the summer. The question is: are any brands willing to pay it, and will Facebook users tolerate them? Also, the demographics for the ads Facebook wants are very broad.

Online Video Advertisers Spend Money How, And Where? [Study]

Online Video Advertisers Spend Money How, And Where? [Study]

Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising. The study reflects the rise of the private video ad marketplace as advertisers find more and more convenience with such services. And, is a “guarantee” a good thing when it comes to ad metrics?

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we’d like YouTube to do for uploaders and viewers, now it’s the advertisers’ turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.

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