It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they “secretly” talked to Comcast and Viacom about possibly setting up some network TV ads on the site.
Facebook is looking for $1 million (or at least around a million) for 4 slots of daily ads set to hit the social media site in the summer. The question is: are any brands willing to pay it, and will Facebook users tolerate them? Also, the demographics for the ads Facebook wants are very broad.
Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising. The study reflects the rise of the private video ad marketplace as advertisers find more and more convenience with such services. And, is a “guarantee” a good thing when it comes to ad metrics?
YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.
After we talked about what we’d like YouTube to do for uploaders and viewers, now it’s the advertisers’ turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.
That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher’s page and seamlessly blend with the rest of the content and the overall look of the page.
ComScore has announced their February 2013 U.S. rankings, and while a couple of areas saw all-time highs, in a few categories, some of the lowest numbers we’ve seen in awhile popped up last month. Some of it can be attributed to the shorter month, some cannot.
Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.
Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.
Domino’s Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it’s getting the exposure that the company needs……