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ComScore Releases July 2013 Online Video Rankings

ComScore Releases July 2013 Online Video Rankings

ComScore’s released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

The 2013 VMAs and the ‘Roast’ of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.

How Brands Should Engage in the Participation Age: YouTube’s Keynote @ The 2013 Video Marketing Summit

How Brands Should Engage in the Participation Age: YouTubes Keynote @ The 2013 Video Marketing Summit

All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google’s Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?

Banned Malware Company Hijacks YouTube With Shady Ads

Banned Malware Company Hijacks YouTube With Shady Ads

A notorious malware company has been caught hijacking video and display ads on YouTube via plugin software that offered to download video content straight to a user’s PC. It was no small scheme either, with an estimated 15% of ad slots sold to video advertisers affected at one point.

The 5 Best Benefits of Real-Time Video Ad Buying

The 5 Best Benefits of Real Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it’s time to learn what exactly is attractive about programmatic real-time ad buying.

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart Hopes Yo Mama Appreciates New Video Campaign

Kmart are on a roll as a far as video content is concerned, and ‘Yo Mama’ marks the third big campaign of 2013. It’s less saucy than ‘Ship My Pants’ and ‘Big Gas Savings’ so will a softer approach do as well with viewers?

How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

Much Ballyhooed Facebook Ads Delayed Until Fall

Much Ballyhooed Facebook Ads Delayed Until Fall

Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.

The Week In Video: Internet Cars, Kimmel And Going Viral On YouTube

The Week In Video: Internet Cars, Kimmel And Going Viral On YouTube

Want to see how Google Glass really works when you ask it a question or how inbuilt internet could be the future of every new car? We bring you the highlights from the weeks online video news.

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube’s break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.

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