The 2013 VMAs and the ‘Roast’ of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.
How Brands Should Engage in the Participation Age: YouTube’s Keynote @ The 2013 Video Marketing Summit
All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google’s Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?
A notorious malware company has been caught hijacking video and display ads on YouTube via plugin software that offered to download video content straight to a user’s PC. It was no small scheme either, with an estimated 15% of ad slots sold to video advertisers affected at one point.
The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it’s time to learn what exactly is attractive about programmatic real-time ad buying.
Kmart are on a roll as a far as video content is concerned, and ‘Yo Mama’ marks the third big campaign of 2013. It’s less saucy than ‘Ship My Pants’ and ‘Big Gas Savings’ so will a softer approach do as well with viewers?
Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.
Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.
After a move that was never going to do anything but pay off, YouTube’s break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.
What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it’s hard to know exactly where the industry stands.
Adweek has released their Top 10 Ad Leaderboard for May 2013. In addition to “Big Gas Savings” and “Zachary Quinto vs. Leonard Nimoy,” we have the usual 1-2 punch from Old Spice and Terry Crews, several video game-related trailers, and a little bit of rum.