video ad Articles

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April 2013 comScore: Ads Continue to Explode

April 2013 comScore: Ads Continue to Explode

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

Five Reasons Advertisers Should Adopt Interactive Pre-roll

Five Reasons Advertisers Should Adopt Interactive Pre roll

Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.

YouTube's Top 10 Video Ads for April 2013

YouTubes Top 10 Video Ads for April 2013

AdWeek's Top 10 Most-Watched YouTube Ads include two of the most discussed ads in the past couple of weeks, but also a few you may not have seen. Old Spice makes the list a couple of times, along with a fantastic Call of Duty ad.

The State of the Video Ad Industry in 2013 [Charts]

The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

Online Views Dominate Q1 2013 US Video Ad Market [Report]

Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.

The Top Branded Video Ad Campaigns for April 2013

The Top Branded Video Ad Campaigns for April 2013

Three is the magic number in this month's Unruly Global Viral Video Chart. That's because for the first time in the chart's long history three ads launched in the same month also made it onto the top 20 most shared ads of all time. On ...

Mountain Dew, PepsiCo Pull Horribly Offensive Ad After Criticism

Mountain Dew, PepsiCo Pull Horribly Offensive Ad After Criticism

PepsiCo are the latest company forced to pull their advertising campaign after complaints about the promotion of racial stereotyping and the lighthearted depiction of violence against women. The ad has been taken down but PepsiCo but has created a huge amount of controversy for the brand.

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

In our weekly look back at the news in online video we cover the plans to go HTML5 from Netflix, how the American Family Association is up in arms over Kmart and how Psy has done something that we are all going to watch eventually, you know it.

Twitter Also Looking Up More Video Ads, Not A Shock

Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.

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