video ad Articles

...

15 Things You May Have Missed In Online Video This Week

15 Things You May Have Missed In Online Video This Week

Did you know that the long awaited Lil Bub documentary was now on YouTube, or how Australian police are using pre-roll advertising to find missing persons? Are you a YouTuber that thinks they can offer something to other YouTubers? Catch up with the weekly news here on ReelSEO.

Fun Video Friday: Batman, Watermelons, Meteors And Spoilers

Fun Video Friday: Batman, Watermelons, Meteors And Spoilers

Prank interviews, super viral Norwegian pop videos, stop motion Batman & Robins and a round up of regional slang words make up just some of the most viral videos of the last seven days. We love the adverts from Guinness and LG but we are also a bit worried about our eyesight as well.

Politics, Sports And Gaming: Top YouTube Ads For August 2013

Politics, Sports And Gaming: Top YouTube Ads For August 2013

Nike’s ‘Just Do It – Possibilities’ was the runaway leader for the most watched video ad of August 2013. Other sports related campaigns like the NBC Premier League trailer, Madden NFL 25 and Jordan’s jumpman23 all made an appearance as did CollegeHumor’s ‘Panhandler Prank’.

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it’s interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.

Football Crazy: Top Branded Video Ad Campaigns for August 2013

Football Crazy: Top Branded Video Ad Campaigns for August 2013

In the run up to the football season on both sides of the Atlantic, it’s no surprise that soccer videos went viral in August. Grand Theft Auto and Call of Duty trailers also did extremely well and of course One Direction continue their quest to dominate every chart they can.

The Week In Video: Buzzword Bingo And YouTube Comments

The Week In Video: Buzzword Bingo And YouTube Comments

Welcome to our weekly round of online video news from around the web. Out of the blue, YouTube decided to retire video responses which took many by surprise but that’s YouTube for you. Elsewhere, The Fine Bros passed 1 Billion Views and Skype announced that they are working on holographic video technology.

The Video Metrics That Matter. Hint: It’s Not Views [Video]

The Video Metrics That Matter. Hint: Its Not Views [Video]

The final panel of the ReelSEO Video Marketing Summit was “Video Metrics that Matter and Tools I Wish I’d Created.” There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creator's Tip #106]

Three Tips for TrueView: Creating A Successful YouTube Ad Campaign [Creators Tip #106]

While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they’re good too.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was “Best Practices to Optimize the Video Advertising Opportunity,” and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

↑ Top