The top ads on YouTube for September 2013 are out and it’s no surprise to see Chipotle’s ‘The Scarecrow’, Poo Pourri’s ‘Girls Don’t Poop’, LG’s ‘Meteor Prank’ and Motorola’s ‘Lazy Phone’ in the top four. Key and Peele make a surprise entry at #8 for their Comedy Central trailer.
Will Ferrell has a new Anchorman film to plug and Dodge have a new SUV to sell so why not get Ron Burgundy to front the 2014 Durango ad campaign for the best of all possible worlds. The video ads are now live and there’s a huge social push a-coming for this one.
Unruly’s Global Online Video Ad Chart for September 2013 features those dancing Mercedes chickens, Chipotle’s disillusioned Scarecrow, A girl who never, ever poops, LG’s meteors and a poignant reminder of 9/11. Let’s see who else made the list.
ComScore’s Online Video Rankings are out for August 2013 and there’s very little change from last month with the big players such as YouTube, Vevo, AOL and Fullscreen all holding on to their top positions.
Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. ‘The Scarecrow’ is a beautifully produced animated video highlighting issues with the modern food industry.
As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
Facebook are eager to roll out their video ads on the site as soon as possible but are concerned about a possible user backlash. They have now started the testing process for selected users on mobile devices. Interestingly, the videos being served are from other users, not ads.
The video ad market is on the cusp of a multi-billion dollar expansion that could transform Facebook and Instagram into syndication platforms putting pressure on the existing TV model, but those users may not accept commercials as readily as major online video sites.
Prank interviews, super viral Norwegian pop videos, stop motion Batman & Robins and a round up of regional slang words make up just some of the most viral videos of the last seven days. We love the adverts from Guinness and LG but we are also a bit worried about our eyesight as well.
Nike’s ‘Just Do It – Possibilities’ was the runaway leader for the most watched video ad of August 2013. Other sports related campaigns like the NBC Premier League trailer, Madden NFL 25 and Jordan’s jumpman23 all made an appearance as did CollegeHumor’s ‘Panhandler Prank’.