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5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.

Crime Fighting Video Advertising Fraud

Crime Fighting Video Advertising Fraud

If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. More encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the very end.

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Join industry experts in YouTube TrueView Video Advertising at a dedicated workshop at the ReelSummit in San Francisco on July 24th. Participants will learn how to execute comprehensive demographic research to advise ad targeting, how to create & when to use video remarketing lists, as well as B2B & B2C lead generation, direct response, and branding case studies. It’s a must attend event for anyone looking to expand their skills in this area.

Data-driven Creativity Produces Most Successful Video Ad Campaigns

Data driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.

92% of U.S. Millennials Turn to Second Screens While Watching TV

92% of U.S. Millennials Turn to Second Screens While Watching TV

According to a new report from video advertisers YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them?

Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTube

Why Google Is Right To Be Worried Over Yahoos Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google’s video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.

The Top 20 Most Shared Online Video Ads For May 2014

The Top 20 Most Shared Online Video Ads For May 2014

Just where is the line between music video and full-blown ad? If last month’s most shared video ads are anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either – “La La La Brazil 2014”, from Danone and Shakira.

Nike, Samsung are Most Shared 2014 World Cup Video Ads

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.

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