viacom

Viacom Inc. (NASDAQ: VIA, VIAB), short for “Video & Audio Communications”, is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world’s fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation. Viacom is owned in majority by National Amusements, Inc., a privately owned theater company based in Dedham, Massachusetts, USA. National Amusements holds another controlling stake in CBS Corporation.
The current Viacom was created on December 31, 2005 as a spinoff from CBS Corporation, which changed its name from Viacom to CBS at the same time. CBS, not Viacom, retains control of the over-the-air broadcasting, TV production, outdoor advertising, subscription pay television (Showtime) and publishing assets (Simon & Schuster) formerly owned by the larger company. However, Sumner Redstone through National Amusements, retains majority control of Viacom. Predecessor…

fine bros react video licensing

The Fine Bros Backlash and the Problem with Licensing Video Content

This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the copyright. We take a look at the details.
adobe nielsen online video measurements audience reach

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.
comedy central live streaming app

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.
Tumblr

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.
youtubeviacom

Viacom, Google Bury Hatchet Over YouTube Copyright Allegations

The Viacoogle war is over! Viacom and Google settled out of court in a copyright lawsuit that's gone on longer than many have been watching video on the web (heck longer than I've been at ReelSEO). After seven grueling years it seems that Viacom is satisfied with Google's handling of copyright infringement now and decided to end it.
video advertising

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
jamesfranco

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

The 2013 VMAs and the 'Roast' of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.
amazon prime instant

Amazon and Viacom Make Streaming Content Deal

Amazon and Viacom have struck an exclusive deal, and Netflix no longer will have shows from Nickelodeon, Comedy Central, or MTV. That's all well and good for Viacom and Amazon, I guess. But for the rest of us, it just means having to buy more than one streaming service to "have it all."
youtubeviacom

Viacom Comes Up Short Against Google/YouTube In Court Once More

YouTube-Viacom: Round II went to YouTube thanks to the Digital Millennium Copyright Act. Because YouTube has policies in place that take down copyrighted material when they are told about it, a Federal Court has denied Viacom's appeal.
twitter

Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.