Vevo Articles

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Grou...

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh…spring is …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing …

Apples to Oranges: Nielsen Online Video Numbers vs. comScore’s Video Metrix

Apples to Oranges: Nielsen Online Video Numbers vs. comScores Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is …

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

14.6 Hours of Online Video per Viewer, 5.9B Online Video Ads in December 2010

comScore put out their Video Metrix for the final month of 2010 last week, I just didn't get around to it until now. They say, that again, 172 million U.S. users watched video online and they averaged 14.6 hours per viewer. We almost topped 6B …

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube has announced some changes to their Android app for mobile devices, making music video content available and also enabling pre-roll ads for partner videos.  But the most astounding thing in their entire article is this statistic:  YouTube is now serving over 200 million video …

Media Metrix November 2010 – Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

Media Metrix November 2010   Retail Prevails, Google Ad Network Reaches 93 Percent of US Surfers

So is it any surprise that retail and eCommerce sites showed massive uptakes last month? Nah, I didn't think so. How about Yahoo! unseating Google as top prop(erty) on the web? Here's a scary fact, the Google Ad network has more unique visitors than the  …

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

4.5 Hours of Video Viewed Per User at Google, 5.4 Billion Video Ads in November

ComScore dropped their monthly Video Metrix on us the other day and I've just been so busy that I couldn't get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks …

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total …

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