Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI. Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald’s. The…

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