Vevo Articles

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Grou...

Creativity and Fan Engagement Will Dictate the Future of Music Videos

Creativity and Fan Engagement Will Dictate the Future of Music Videos

Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don’t have massive radio airplay need to do creative things to get views and drive engagement.

VEVO TV Launches, Old-School MTV Type Programming Is Back

VEVO TV Launches, Old School MTV Type Programming Is Back

VEVO will be launching a new cable channel this year that will play music videos all the time and hopefully won’t succumb to a reality programming phase that will change the channel forever. You can watch the new channel online right now on all the various devices.

Is a YouTube/Vevo Deal Imminent?

Is a YouTube/Vevo Deal Imminent?

In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract. The …

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

YouTube is apparently cracking down on fake views, or black hat view inflation, as forums lit up from users wondering why their accounts were being hit by a "Violation of TOU #4 Section H" disclaimer.  Views started disappearing from the bottom line, and The Daily …

VEVO Releases Top 10 Music Videos of 2012 – Call Me 2011 Maybe?

VEVO Releases Top 10 Music Videos of 2012   Call Me 2011 Maybe?

As I perused VEVO's Top 10 Most Watched Music Videos, I wondered if anything new, or any artists other than Pitbull, One Direction, and usual suspects Justin Bieber and Jennifer Lopez, made any new music this year.  But as we all know, music videos are …

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

Online Video Viewing in Latin America is Evolving, Rápidamente!

Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing …

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find …

Online Video Viewing Numbers Grow in July with Record Viewers

Online Video Viewing Numbers Grow in July with Record Viewers

It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in …

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