Vevo

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI. Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald’s. The…

spotx

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
foster the people

Google's New Music Video Search Results Won't Please All In The Industry

Search on Google for a music video, song lyric, artist or band and the chances are you will see a new type of search result. Player sized thumbnails are being returned for the top music queries, which is handy for the user, but is it all skewed in favor of YouTube?
comscore video rankings december 2013

December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people.
best online video posts 2013

42 Of The Most Important Online Video Posts Of 2013

2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we've covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.
vevo

Vevo Are Getting Antsy Over YouTube's Offline Features

YouTube went out on a limb this week with their announcement that mobile users will be able to download video content and watch it offline for up to 48 hours. However, there are rumblings amongst the Partners at this feature and Vevo are the first to opt out of the arrangement.
justin timberlake

Justin Timberlake's 'Nude' YouTube Video: Why Is This Not OK?

Justin Timberlake's new video for "Tunnel Vision" has naked women in it. And it got banned. And then it got back on YouTube with an age-restriction warning. Of course this was done on purpose, but how big a deal is it? Respect should go both ways.
vevo youtube

YouTube, VEVO to Continue Making Sweet Music Together

YouTube and VEVO have agreed to a deal to keep the music network playing their videos on the site. After months of speculation as to where VEVO would end up, both parties agreed to keep their lucrative relationship alive, which is totally the right thing to do.
vevotv

VEVO TV Launches, Old-School MTV Type Programming Is Back

VEVO will be launching a new cable channel this year that will play music videos all the time and hopefully won't succumb to a reality programming phase that will change the channel forever. You can watch the new channel online right now on all the various devices.
Vevo Youtube deal

Is a YouTube/Vevo Deal Imminent?

In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded the...