Vevo Articles

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Grou...

The Weekly Online Video News Round Up - KONY Edition

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In the hustle and bustle of the work week and the weekend, it’s entirely possible you missed a big news story in the online video world. I know I did. So each week we go through and find the best of our own ReelSEO stories, ...

comScore Says Almost 22 Million Brits Touched By Video Ads In January

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They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that ...

YouTube Takes Karmin From Zero To Music Stars In 10 Months

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Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the ...

The Piracy Police Get Caught With Their Pants Down

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The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

The Weekly Online Video News Round Up - Future Edition

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The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a ...

Nielsen's Top Online Video Destinations & Web Brands Of 2011

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A lot changed in 2011. Of course... a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of ...

The Most Watched Music Videos Of 2011 - VEVO's Year End List

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VEVO's "Most Watched Videos of 2011" list is out, and it's an interesting list. Certainly there are the usual suspects you might expect, like Justin Beiber or Katy Perry, but that doesn't mean there aren't some surprises. Music videos continue to be a major driving ...

Online Video Ad Views Skyrocket In Q3 2011

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Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found ...

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

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I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both ...

Vevo Looks For New Ad Deal With YouTube

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Vevo, by far and away the most viewed channel on YouTube, is looking for a bigger share of ad revenue from Google as the music video channel considers going public.  VEVO, which has its own site while its channel is also hosted on YouTube, takes ...

The YouTube Live Coldplay Concert Is The Future Of The Live Music Experience

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Around 1pm (Pacific) today, I should have been watching Coldplay performing live from Spain... in the middle of a bull ring. I like Coldplay alright, I think I own one of their albums. But I was mostly interested in seeing the latest live concert experience ...

First VEVO Scripted Series Hits YouTube With Some RockNRoll Horror

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The Rocky Horror Picture Show has endured over 35 years because, yes, it's fun to make fun of a movie that is horrendous.  But there is no question that the reason why people are able to get through the flick is that it has some ...

Get Your Halloween Fix With Horror Web Series

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Horror is well represented on the web, and this Halloween, there are a load of choices for those looking to find daily doses of the scary leading up to the big day.  There are a bunch of web series currently playing and even more that ...

Justin Bieber & Lady Gaga Videos Pulled From YouTube By Simple Copyright Claim

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Who knew that it was this easy to attack your enemies on YouTube? A prankster calling himself iLCreation has brought mayhem to YouTube today by successfully getting music videos for mega-stars like Justin Bieber, Lady Gaga, & Rihanna pulled from the site. How did this ...

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

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Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received ...

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