Vevo

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI. Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald’s. The…

The Most Popular Instagram Video Creators: March 2016 Leaderboard top instagram rankings 360x240

The Most-Popular Instagram Video Creators: March 2016 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
The Indisputable Value of Building a Community Around Video Content building a community around online video 360x240

The Indisputable Value of Building a Community Around Video Content

Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.
Spotify Fires Back at YouTube, Adds Own Video Content spotify video 360x240

Spotify Fires Back at YouTube, Adds Own Video Content

YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All) david letterman last show youtube most viewed clips 360x240

Top Ten Letterman Late Show Clips on YouTube (But Good Luck Seeing Them All)

David Letterman's legendary 'Late Show' residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other 'traditional' broadcasters, but gave the viewing public an appetite for compelling content which millions of online video creators are fulfilling.
Get the Lyrics For Every YouTube Music Video With This Chrome App musixmatch1 360x240

Get the Lyrics For Every YouTube Music Video With This Chrome App

A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
5 Viral Video Tips We Can Learn From OK GO ok go viral video 360x240

5 Viral Video Tips We Can Learn From OK GO

OK Go's music videos on YouTube have been watched more than 218 million times. Several of their videos have upwards of 20 million views, making them the masters of viral music videos. Here are 5 tips to be learned from OK Go, the superstars of music video innovation.
YouTube Tells Indie Music Publishers to Sign Up or Lose Out  youtube music 360x240

YouTube Tells Indie Music Publishers to Sign Up or Lose Out

Music has always played an important role on YouTube, so it comes as a surprise that the video site is rumored to be strong arming indie labels into terms that undervalue the worth of their artists to the site. it's also a bit of a slap in the face to Indie labels who, like VEVO, have helped keep millions of viewers on YouTube.
186 Million Americans Watched an Online Video Last Month online video metrics comscore april 2014 360x240

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S. comscore online video metrix march 2014 360x240

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report] Smartphone video consumption 360x240

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel aol video property feb 2014 360x240

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
Amazon Fires Major Salvo in OTT War with Fire TV Fire TV 360x240

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
13 Essential (and Not so Essential) Chromecast Apps essential chromecast apps 360x240

13 Essential (and Not so Essential) Chromecast Apps

Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.
Music Labels Make More Money From Mashups Than Official Videos music mash ups youtube 360x240

Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.