Vevo Articles

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from three of the “big four” major record labels: Universal Music Grou...

Creativity and Fan Engagement Will Dictate the Future of Music Videos

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Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don't have massive radio airplay need to do creative things to get views and drive engagement.

VEVO TV Launches, Old-School MTV Type Programming Is Back

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VEVO will be launching a new cable channel this year that will play music videos all the time and hopefully won't succumb to a reality programming phase that will change the channel forever. You can watch the new channel online right now on all the various devices.

Is a YouTube/Vevo Deal Imminent?

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In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract. The ...

YouTube Declares War on Black Hatters as Fake Views Start to Vanish

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YouTube is apparently cracking down on fake views, or black hat view inflation, as forums lit up from users wondering why their accounts were being hit by a "Violation of TOU #4 Section H" disclaimer.  Views started disappearing from the bottom line, and The Daily ...

VEVO Releases Top 10 Music Videos of 2012 - Call Me 2011 Maybe?

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As I perused VEVO's Top 10 Most Watched Music Videos, I wondered if anything new, or any artists other than Pitbull, One Direction, and usual suspects Justin Bieber and Jennifer Lopez, made any new music this year.  But as we all know, music videos are ...

Online Video Viewers Mostly Steady While Viewing Dips in October

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comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

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I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...

Online Video Viewing in Latin America is Evolving, Rápidamente!

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comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

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More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Online Video Viewing Numbers Grow in July with Record Viewers

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It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

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As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

YouTube Not Immune to Carriage Wars Either: A Little Channel Called VEVO

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Is everybody in the entertainment business fighting right now?  We've got Viacom and DirecTV, AMC and DISH, and the one that's been brewing for some time and has been getting some discussion is the disagreement between YouTube and multi-label-owned VEVO, which is one of the ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

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It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

Why You Should Be At Streaming Media East Next Week

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Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers

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Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, ...

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