user-generated content Articles

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arose in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are in...

Learn About Entertainment Law Issues with Television, Video and UGC – Live Webcast & Conference

Learn About Entertainment Law Issues with Television, Video and UGC   Live Webcast & Conference

Attention all you serious video marketers and producers! The Practising Law Institute is holding a 3-day conference March 14-16th, Counseling Clients in the Entertainment Industry 2011, which will be covering the important legal issues that you need to know that affecting the video marketplace and …

Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites …

Video Encyclopedia Qwiki Wants To Make Information Into An Experience

Video Encyclopedia Qwiki Wants To Make Information Into An Experience

Qwiki is out of private testing and now available to the public. Haven't heard of them? Well, then, you haven't been reading TechCrunch lately.  Qwiki is the winner of the most recent TechCrunch Disrupt contest and is using video in some pretty interesting ways.  Now …

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

Consumer Generated Media, Customer Video Reviews, and Brand Marketing Strategies

Consumer Generated Media, Customer Video Reviews, and Brand Marketing Strategies

Grant Crowell interviews Pete Blackshaw, author of the book about consumer-generated media titled, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. We discuss how online video is one of the most persuasive forms of consumer generated media today, and where he sees are the “obvious opportunities” for businesses to take advantage of consumer generated media with their own video marketing strategies.

Goodbye Yahoo Video Uploads – Yahoo Shifts Away From User-Generated Video Content

Goodbye Yahoo Video Uploads   Yahoo Shifts Away From User Generated Video Content

Techcrunch is reporting that Yahoo Video is making some major changes in the wake of the company"s layoffs this week.  Specifically, they seem to be doing away with user-generated content altogether.  The upload utility is gone, and users are seeing a special message at the …

The Power of The User Generated Video Product Review

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

Online Video Advertising Turning Into A Feeding Frenzy?

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen….dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. …

Mad Men’s Don Draper Would Be Dead Well Before The Online Video Era, Says Show Creator

ReelSEO’s Grant Crowell posed a question to Matt Weiner, creator of the critically acclaimed TV show Mad Men at the 2010 NAB Show in Las Vegas, as part of a session as part of a session titled “In Conversation With: Matthew Weiner.”

The Rules of Online Video Marketing and PR

The Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, …

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