user-generated content Articles

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arose in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are in...

The Rules of Online Video Marketing and PR

The Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, ...

Remixing Copyrighted Video – Fair Use or Infringement?

Remixing Copyrighted Video – Fair Use or Infringement?

ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what's in it for businesses to be more lax in their enforcement of copyrighted video based on fair use culture?

Will John McCain's Surge Into Online Video Result In Victory?

ReelSEO's Grant Crowell reviews Senator John McCain's new user-generated video strategy on his website – the “video supporter wall” – being touted by his campaign as a key feature to winning re-election in the contested and heated Arizona Senate race. What lessons have been learned since their 2008 online video trouncing from team Obama?

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

John McCain's New Website Video Campaign Strategy for 2010

ReelSEO's Grant Crowell interviews Corey Vale, Internet Marketing Director for the John McCain 2010 senate campaign, about their new user-generated video content feature – the “Video Supporter Wall.” Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video?

Adap.tv Launches Online Marketplace for Video Advertising

Adap.tv has launched a brand new online marketplace called "atm" for video advertising that the company is calling the first of its kind, with the aim of bringing the power of advertising exchanges to online video.

CareerBuilder Jumps Into The Web Video Super Bowl Commercial Contest Game

At the risk of pigeonholing myself as "the guy who writes about online video Super Bowl contests," I'd like to take a moment and tell you about Career Builder's plans for this year's big game. Career Builder has a nice, solid history of success with ...

Doritos Narrows "Crash The Super Bowl" Video Contest Finalists To Six

We wrote about Dorito's upcoming Crash The Super Bowl contest for user-generated commercials back in October, letting you know about the competition and how you might be able to enter your own commercial creation for a chance to win.

You Could Be The Next Overnight Filmmaking Success

A couple of days ago we told you about Fede Alvarez, a filmmaker from Uruguay whose YouTube film's impressive direction and effects landed him a real life Hollywood development deal with Sam Raimi and Ghost Town Pictures. Well, now you have a chance to be ...

Predictions With Local Online Video Marketing - Interview With Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.

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