user-generated content Articles

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arose in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are in...

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

John McCain's New Website Video Campaign Strategy for 2010

ReelSEO's Grant Crowell interviews Corey Vale, Internet Marketing Director for the John McCain 2010 senate campaign, about their new user-generated video content feature – the “Video Supporter Wall.” Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video?

Adap.tv Launches Online Marketplace for Video Advertising

Adap.tv has launched a brand new online marketplace called "atm" for video advertising that the company is calling the first of its kind, with the aim of bringing the power of advertising exchanges to online video.

CareerBuilder Jumps Into The Web Video Super Bowl Commercial Contest Game

At the risk of pigeonholing myself as "the guy who writes about online video Super Bowl contests," I'd like to take a moment and tell you about Career Builder's plans for this year's big game. Career Builder has a nice, solid history of success with ...

Doritos Narrows "Crash The Super Bowl" Video Contest Finalists To Six

We wrote about Dorito's upcoming Crash The Super Bowl contest for user-generated commercials back in October, letting you know about the competition and how you might be able to enter your own commercial creation for a chance to win.

You Could Be The Next Overnight Filmmaking Success

A couple of days ago we told you about Fede Alvarez, a filmmaker from Uruguay whose YouTube film's impressive direction and effects landed him a real life Hollywood development deal with Sam Raimi and Ghost Town Pictures. Well, now you have a chance to be ...

Predictions With Local Online Video Marketing - Interview With Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.

Does FunnyOrDie's YouTube Channel Signal A Shift In Focus?

In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel.  This comes after years of dismissing the idea that such a move was necessary.  In fact, to be honest, Funny Or Die started out ...

Star Wars Uncut Aims To Reinvent Online Video

Every once in a while, the Internet does something completely unpredictable and amazing.  And I love it.  I love when someone pushes the envelope with online video and does something truly unique. There have been plenty of these trailblazers.  The LonelyGirl15 guys were really the ...

Social Media and User-Generated Video - The Power of Trust

Nate Elliott of Forrester Research talks about the importance of social media as it pertains to video, the benefits of tapping into user-generated video, and the great opportunity in online video advertising that is presented by the current economy

Consumer Generated Video Ad Campaign Tips

It's the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create ...

Monetizing Video Content With SEO – Interview With Red Bricks Media

http://www.reelseo.com/seo-red-bricks/7933/ ReelSEO's Grant Crowell interviews Ed Kim of Red Bricks Media about the importance for publishers to include Video SEO in their video content syndication efforts.

User Generated Video Platforms - "Show Me The Money"

http://www.reelseo.com/show-me-money/7850/ Can companies be profitable creating a UGC platform for video content? Is it time to be have this expectation for user generated video content? Grant does his rant and says yes, its time to say, “show me the money!”

Adtech San Francisco - Online Video Marketing Coverage

http://www.reelseo.com/ad-tech-san-francisco/ We are at the adtech conference in san francisco talking about what is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?"

Can User-Generated Video Work As A Business Model? Interview With Wikipedia CEO Jimmy Wales

ReelSEO's Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can ...