user-generated content Articles

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arose in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are in...

How Brands Should Engage in the Participation Age: YouTube's Keynote @ The 2013 Video Marketing Summit

How Brands Should Engage in the Participation Age: YouTubes Keynote @ The 2013 Video Marketing Summit

All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google's Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands Should Encourage User Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

Content Recognition Offers TV like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

When is High Production Value Important for Branded Video? ReelPop Q&A

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers

AccuStream Tallies Up 2011 Professional and User Generated Video Content Numbers

Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, ...

Vimeo Fights SOPA, Supports OPEN Act To Curtail Online Video Piracy

Vimeo Fights SOPA, Supports OPEN Act To Curtail Online Video Piracy

I interviewed Senior Counsel for Vimeo, Michael Cheah, who shares his thoughts about why The Stop Online Piracy Act (SOPA). Vimeo is running messages on January 18th (today) highlighting the issue and will invite users to tell Congress to reject SOPA. 

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