user-generated content Articles

User generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis. In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
Sometimes UGC can constitute only a portion of a website. For example on Amazon.com the majority of…

Vimeo Fights SOPA, Supports OPEN Act To Curtail Online Video Piracy

I interviewed Senior Counsel for Vimeo, Michael Cheah, who shares his thoughts about why The Stop Online Piracy Act (SOPA). Vimeo is running messages on January 18th (today) highlighting the issue and will invite users to tell Congress to reject SOPA. 

Online Video Marketing Tips For The Hospitality Industry With TripAdvisor

I interviewed TripAdvisor’s Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our tips on what types of videos travelers want to see, ...

A List Of Online Video Contest Platforms

Online video contests are growing in popularity and complexity and are now far more savvy than the upload a YouTube video and get people to like it ,etc. A crop of online video contest platforms have sprung up and more are coming all the time. So ReelSEO thought it was time to make a list ...

Build A Winning Online Video Contest - An Overview Of The Launchpad6 Platform

Earlier in the year I ran an online video contest at Gamers Daily News through Launchpad6, for whom I have done some writing work as well. Since I used their system, it means I could give an accurate run down of the system's features and usability for those looking for an online video contest platform. ...

A New Breed Of Online Video Viewer - How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. But what we at Specific Media wanted to understand was ...

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the final part we take a look at some of Rob's ...

Viral Video Chart: The Best Branded Viral Videos Of July 2011

What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a sub-machine gun only to be sent running for cover as ...

Electronic Frontier Foundation To Online Video Creators: Know Your Rights!

I interviewed Rebecca Jeschke, Media Relations Director for the digital civil liberties group, The Electronic Frontier Foundation (EFF). Rebecca shared with me how they fight for people’s rights with both creating videos and expression of freedom speech, and important information for all online video creators on what they need to know about how to deal ...

Online Video Shows Why DCMA & Copyright Law Are Overdue For Reform

Should the Digital Millennium Copyright Act of 1998, which has been the basis for rulings around copyright infringement with online video and all other Internet content, have a 2011 makeover? I interviewed New York intellectual property attorney Robert W. Clarida about some of the problems with the existing 13-year old standing federal law, and who’s ...

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

I continue my interview Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation. Steve has been in the video curation business for decades professing for years that curation is the most effective way of marketing with video; and we share some examples of businesses who are actively doing video curation ...

Legal Guide to Online Video : What Web Video Publishers Need to Know

I interviewed David Michail, an attorney specializing in media, entertainment, and technology law. David talks with me about some of the important legal issues today for video marketers publishing on YouTube and online video in user-generated content, copyright, defamation, trademark, and otherwise objectionable material.

Learn About Entertainment Law Issues with Television, Video and UGC - Live Webcast & Conference

Attention all you serious video marketers and producers! The Practising Law Institute is holding a 3-day conference March 14-16th, Counseling Clients in the Entertainment Industry 2011, which will be covering the important legal issues that you need to know that affecting the video marketplace and your industry – including talent agreements, licensing recordings, right of ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites like Facebook, Twitter, and LinkedIn; or is it much more?

Video Encyclopedia Qwiki Wants To Make Information Into An Experience

Qwiki is out of private testing and now available to the public. Haven't heard of them? Well, then, you haven't been reading TechCrunch lately.  Qwiki is the winner of the most recent TechCrunch Disrupt contest and is using video in some pretty interesting ways.  Now that the service is public, I thought I'd take it ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading the executive summary and was shocked to learn that one-third ...