Topic - Online Video & user-generated content
Predictions with Local Online Video Marketing – Interview with Topix
I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.
Does FunnyOrDie’s New YouTube Channel Signal A Shift In Focus?
In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel. This comes after years of dismissing the idea that such a move was necessary. In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on videos that are funny, obviously).
Star Wars Uncut Aims To Reinvent Online Video
Every once in a while, the Internet does something completely unpredictable and amazing. And I love it. I love when someone pushes the envelope with online video and does something truly unique.
There have been plenty of these trailblazers. The LonelyGirl15 guys were really the first to take the idea of user-generated videos and fake them in a convincing way (granted, fake “reality” is not a unique concept, but uploading fake “real” video diaries to YouTube was… at least at the time).
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
Consumer Generated Video Ad Campaign Tips
It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…
Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.
Monetizing Video Content with SEO – Interview with Red Bricks Media
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Grant Crowell back from the adtech conference in San Francisco. Last week, I had the pleasure of interviewing Ed Kim, CEO of the search and performance marketing firm, Red Bricks Media. Last year, ReelSEO’s Mark Robertson and I spoke with Ed the Video SEO panel at PubCon along in Las Vegas.
I talked with Ed after the panel he spoke on – Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing – about the importance around syndicating and licensing professional video content online, while incorporating SEO strategies for that video content.
User Generated Video Content Platforms – “Show me the Money”
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Grant Crowell offer’s this “Grant’s Rant” from the adtech conference in San Francisco last week. He asks the question; Can user-generated video content be monetized so as to generate a positive ROI? Is it too early to be have this expectation? Grant says it is time; “show me the money!”
We’re at the adtech Conference in San Francisco!
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Grant Crowell here at the ad tech conference in San Francisco, California. You may have caught my post yesterday about user-generated video content and whether or not it offers a sustainable business model.
Continuing with the theme of sustainable business models, I am asking the following question of speakers, video solutions vendors on the expo floor, and of our fellow colleagues in the online video industry:
“What is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?”
Can User-Generated Video Work as a Business Model? Interview with Wikipedia CEO Jimmy Wales
ReelSEO’s Grant Crowell interviews Wikipedia CEO and Co-Founder Jimmy Wales at the adtech conference and asks: Can consumer-generated media (CGM) work as a monetizeable business model for video like it has for text? What are the challenges with incorporating video into public Wikis? And, can traditional news companies use the wiki model for incorporating CGM video and build back their own news communities, or are the challenges too great? A special report from the ad:tech conference in San Francisco.
The Death of User-Generated Online Video Content?
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
Online video marketing’s legal issues – interview with Jonathan Moskin
ReelSEO’s Grant Crowell interviews attorney and intellectual property expert, Johnathan Moskin, on what are the most important legal issues today with online video marketing, and what all businesses should educate themselves on before publishing and promoting their video content on the Web.
Online Video Dictionary – Review of Wordia Video Dictionary
Wordia n. Pronunciation: ˈwərdia-ə,hī-
1) A website dedicated to allowing users to create videos to be used as definitions of words. Self-proclaimed ‘democratic visual dictionary.’ Owned by awesome television; half television production company, half software company, led by television development producer Edward Baker.
