usability Articles

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What Makes Them Click – 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own …

Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

Ooyala Custom Video Analytics: Real Time Facebook Behavioral Data

I interviewed Ooyala co-Founder and President of Products' Bismarck Lepe, on today's release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the …

The 2011 Definitive Guide to Web Video Usability Resources: Why We Still Need Website Video UX Standards

The 2011 Definitive Guide to Web Video Usability Resources: Why We Still Need Website Video UX Standards

While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent? Fortunately I've uncovered several good resources that online video professionals should check out for learning about, and applying, …

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to …

5 Tips for Creating Effective Interactive & Clickable Videos

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the …

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some …

Capturing and Measuring User Experience With Video

ReelSEO’s Grant Crowell interviews Techsmith Product Manager Shane Lovellette at the NAB Show in Las Vegas, to talk about the ways that video recording software is capturing and measuring the user experience with video content online, before it goes online to the public.

YouTube Applying New UI To All Video Pages

You may remember that YouTube overhauled the video page design back in January and opened it up to the general public on an opt-in basis.  As Mark wrote at the time, there were a lot of changes that mostly revolved around cleaning things up and …

Video Heatmaps, A Breakthrough for Sales Teams?

Grant Crowell of ReelSEO reviews Wistia’s Video Heatmaps feature for their web-based video marketing, sales, and collaboration application.

Virtual Spokespersons and Video Spokesmodels

Video spokesmodels are appearing more frequently on websites. Are they an innovative marketing tool that more businesses should have? Or, do they violate usability best practices and ignore permission-based marketing standards, and turn off audiences. Or maybe, it is both, and still successful? ReelSEO's Grant …

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