The Dramatic Impact Of Social Video Recommendations On Brand Metrics - Unruly & Decipher Research
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
The Weekly Online Video News Round Up - 2012 Edition
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got some exciting predictions for online video ad spend, a host ...
Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion
On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund. Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry classics like “The T-Mobile Dance”, “Evian Roller Babies” and Old ...
Axe & Lynx Get Racy To Find Social Video Success
Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you will get lots of hot girls chasing after you.
The Social Video Blueprint, Part 5: Social Video Case Studies & Examples
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. Now that we've set forth a definition of what social ...
Top 10 Most Outrageous Video Stunts & Tricks On YouTube
Forget America’s Got Talent or X-Factor (if only), YouTube is the best place to unearth fresh and exciting talent these days. Sure, cats seem to have their fishy paws firmly wrapped around the video-sharing giant’s throat. But if you are willing to search beyond the seemingly endless din of ‘pets do the most menial things’, you can ...
7 Tips for Successful Viral Video Production and Distribution
The focus below is specifically on tips for *viral* video success - how to produce and distribute a video that will get people talking about and sharing the content - i.e. viral video. In other words, these are suggestions for how to get your video *shared* in the viral sence. For this reason, the focus is split ...
