universal search Articles

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating "explanation" videos.  Most of their videos are pitched as an explanation of something "in plain English," and include simple-but-cute hand drawn cartoons alongside a charming narration.  Their website tag line reads: "Our product is explanation.” Never heard ...

Video Search Queries In The Google Caffeine Sandbox

I've been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com - which is down for "system maintenance" at the moment), trying to discover any subtle differences I can find between it and the current live engine.  There aren't many.  A lot of people in ...

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find ...

The Next Wave for Online Video - SES San Jose 2009

Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ's Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm ...

Free Webinar: Web Video and Email Marketing

For years, email marketers were told it was impossible to include video in their outbound email campaigns. Those who tried often encountered ISP delivery blocks or rendering issues as ISP email administrators began clamping down on Javascript and Flash in email due to potential security ...

Is Ogg Theora The Savior of Online Video?

Ogg Theora, the magical, mystical, savior of the online video movement? Tapped to be part of the Open Video Standards and set to take its position at center stage in the push for widespread online video acceptance, but is it all it can be and ...

Open Video - What Is Open Source Video All About?

http://www.reelseo.com/open-source-video/10929/ What is Open Video and an introduction to the Open Video Conference - a two-day gathering of global leaders in technology, business, public policy, art, and activism to explore the future of open video on the web.

Video + SEO = Best Practices for Video and E-Commerce

Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a ...

Email Video Marketing, What's Old Is New Again?

Want to get your video out to the masses? Why not try email? Sure you can't actually embed videos in email via Javascript (usually) but you can work some other miracles and get them in front of eyeballs thanks to new products popping up for ...

Video Impact, Ad Tracking and More - Interview Tod Sacerdoti of BrightRoll

Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a ...

Tremor Media Rocks New Web Video Ad Format

Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they? Tremor Media is now offering up what ...

Video Contests for Small Businesses: Intuit’s SMB Video Throwdown

Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, ...

EveryZing Zings Into NBC and Money

Everyzing whom you might know from such great products as ezSEO, their integrated multimedia SEO solution for connecting audio and video content to the major web search engines and ezSEARCH, their integrated universal site search solution, enabling multimedia content to be indexed and searched just ...

Major Google Video Changes Meet With Mixed Reviews

On April 14th Google announced, via their blog, that they would no longer support video uploads to Google Video but that it would continue to be a place for people to find videos (Google Blog), Changes have since been implemented at the video search page ...

Universal and YouTube Team Up for Premium Service - VEVO

What do You get when You cross U(MG) with YouTube? Well aside from a lot of U's in the sentence you get a premium music and video service. Universal Music Group (UMG) and YouTube are going to create and launch a new service called VEVO ...