universal search Articles

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes - 11/20/2009

It's time for another Viral Round Up—our weekly look at the latest viral success stories as we attempt to reverse engineer them to see what made them work. Since I missed last week's Round Up, we'll actually look at more videos than normal this week.  ...

EveryZing Moves To RAMP Focus On Content Optimization

Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

Google Gets Juiced Up On Caffeine But Not Til 2010

Caffeine, what was once just a sandbox at Google for those who have too much time on their hands, take SEO as the word of god or write about this sort of thing is ready to stream into the veins of the internet after the ...

YouTube Fine-tunes URLs and HTML Embed Code

YouTube has always been embarrassed by its unsightly URL format where it was using an ampersand instead of a question mark. Now it's fixed that problem so it's time to rejoice

Search Engines Are Just Waiting for Your Video Content

Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive.  Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the ...

Create Animated Video Gifs for YouTube Videos

If you have ever wanted to include a YouTube video in an email (not Gmail - as it supports YouTube videos), you know that at this point in time, videos are next to impossible to email.  That being said, there is a neat tool available ...

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a ...

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company's Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.

Simultaneous IPhone, Web and TV Live Video? Wowza!

Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!

Links Matter for Universal Search Video Rankings

One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google.  The reason for ...

The Next Wave for Online Video Search Optimization

Mark Robertson reviews the SES San Jose 2009 session titled "The next wave for online video" which he spoke at along with Gregory Markel of Infuse creative and David Burch of Tubemogul. Learn about Video SEO from the expert at ReelSEO.com

Youtube, Web Video and SEO Reputation Management

Sage Lews of SageRock.com talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer's should allow comments when posting videos to YouTube.

Without Video, Your Website Will NOT Rank In The Future

Engagement Objects Video - Bruce Clay discusses how engagement objects, like video, are crucial importance when it comes to organic and universal search. http://www.reelseo.com/engagement-objects-seo/

YouTube Brand Channels - The Missing Link

As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: "How does a YouTube brand channel help me in getting more ...

Porn Video In Google Universal Search Results?

Today I read an interesting post over at SEORoundTable about a video that is appearing within Google universal search results for the search "Rambha."  Rambha is a famous Indian actress and according to the post, the video result has already been reported to Google by ...