universal search Articles

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Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts–I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details …

New Google Universal Video Search Thumbnails Spotted = More Visibility

New Google Universal Video Search Thumbnails Spotted = More Visibility

So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails…  AND, it's good news in that they …

Did Latest Google Panda Update Really Improve YouTube Ranking?

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at …

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the …

Google Previews Video Within Search Results – Free Screening: Take II

Google Previews Video Within Search Results   Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website …

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West convention in San Jose earlier this month. We shared some of our opinions and knowledge, made some new friends, and picked up a lot of great insight. …

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps …

Social Video Optimization Vs. Video Search Optimization: Which is Better?

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites …

What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms

What Video Marketers Can Learn From Annual Lists of Top Searched Keyword Terms

For many years in a row, the top search query was Britney Spears.  When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now.  And it seems as …

How To Get Your Videos On Google TV – One More Benefit of Video Sitemaps

How To Get Your Videos On Google TV   One More Benefit of Video Sitemaps

I've certainly been a proponent of Google's Video Sitemaps for getting into Google Videos and Google Universal Search results…  I've also eluded to the notion that one reason behind Google's push to educate publishers about video sitemaps had to do with their desire to increase …

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