Google's Official Reference Guide for Video Sitemaps
Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps. Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps. Today, Im excited to tell you that Google has announced a ...
Strange Google Search Results Spotted - Reminder To Add Video To Google Places
Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim. The results are clearly part of a testing phase, as not all users are seeing the same thing. But the changes are huge and could have rippling impact for all kinds of businesses. Apparently ...
Online Video Marketing Basics: Part 1 - The Case for Online Video and Why You Should Get Involved
At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it. And we have all kinds of readers. Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video. Some are intermediate users, who create and market a lot of video but ...
A Look At How Google's Search Layout Affects Video Results
Well, everyone seems to hate the new Google search results page, except Mark and myself. It’s kind of a shame. I mean, I understand someone preferring a more minimalist design, or feeling like the page is too cluttered. I get that. But that clutter is so darn valuable!
Google's New Bing Look for Search Result Pages Goes Live
Google has rolled out to the general public a new design/layout for their results page, and it’s just as much like Bing as it was back when they were testing it back in January (there were rumors at the time that this was rolling out live for everyone, but it appears that a few more ...
Brightcove Lands EMI In Exclusive Video Distribution Deal
Today Brightcove has announced that they have formalized a content agreement with EMI Music to be the premier provider of online video distribution services for the entire corporation. That adds EMI to the list of major labels already partnering with Brightcove, including Sony, Universal, and Warner.
Remixing Copyrighted Video – Fair Use or Infringement?
ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what's in it for businesses to be more lax in their enforcement of copyrighted video based on fair use culture?
The Basics of Web Video File Formats and Video Containers
Does all the technical jargon about digital video file formats drive you bonkers? Join the club! Confusion over video file formats is probably the single biggest hang-up for people wanting to upload video to the web. The good news is that with just a little bit of basic knowledge, you shouldn’t have any trouble.
5 Tips for Using Online Video To Market Your Small Business
For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves online visibility and drives more action online than plain images ...
Reel Video SEO Strategies and Video SEO Best Practices Webinar
Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation. I have one better than that. The entire webinar ...
The Long Tail of Video Viewing Shows The Underdogs On Top
Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to talk about all those other sites out there that show ...
"Reel" Video SEO Strategies and Best Practices - Free Webinar
As you all know, having videos that rank well within search engines is pretty cool and currently, at least with regard to the worlds largest search engine (Google), it is far easier to obtain a first page ranking with video thanks to Universal search.
Web Video Hosting Platforms Comparison Tool - VidCompare
I know that many of our readers are fans of using YouTube as a video hosting platform. While I completely agree that almost everyone should leverage YouTube itself for its massive audience, and while there are clearly some benefits to using YouTube, (mainly - it is free) there are reasons why a business may choose ...
New Google Search UI Feels More Like Bing Than Google
Everyone has a bad day. It’s possible for even the most successful companies or individuals to miss the mark. Someday, Pixar will make a movie that is merely average instead of great. Some time in the future we might see Lebron James brick a ton of shots in one night. And it’s even hypothetically possible ...
Brightcove Reaches Home Audience Via Internet-connected TV
Brightcove is expanding their reach to the couch thanks to newly announced tools that will enable customers to create immersive, branded video experiences for Internet-connected television sets and other Internet-connected consumer electronics powered by the Yahoo! Widget Engine.
