universal search Articles

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Video Thumbnail Optimization - Tips To Consider for Creating Compelling Thumbnails

So you've spent a small fortune and a large amount of time getting your video to be everything you wanted from beginning to end. You've uploaded it to multiple places to try and spread your word and it's still not getting the amount of views ...

Hollywood Takes A Stab At Creating Online Video Standards

The Web lacks a standard way of organizing and playing media files, let alone gearing the playback for the growing variety of TV, computer and mobile screens. That's the problem the Society of Motion Picture and Television Engineers (SMPTE) hopes to address in a new ...

How Important Is A Video SEO Strategy for Newspapers?

Just how important is video SEO for newspaper companies? "Their survival depends on it at this point," says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy. Jake's company spoke today at the session ...

New Grouped Video Search Results In Google Universal Search

Well, if you haven't already noticed, it seems that the testing we found out about a few weeks back is the direction that Google has decided to go for the current interface of the Google Universal search results for videos in organic search.  It appears ...

Adjusting The Local Picture - The Online Video Opportunity

Adjusting The Local Picture   The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video's attractiveness as an ad ...

Video SEO for Local Television Shows – The PermissionTV Interview

Many broadcast television shows marketed for general consumer audiences are now providing web-based complimentary versions - a good means of expanding their audience and increase advertising revenue. But can a web-based version also be successful for local television shows? Matt Kaplan, VP of Solutions and ...

Mixing Video SEO and Social Marketing – The Blendtec Interview

One of the more well-known success stories with online video marketing is Blentec - a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO's ...

New Google Universal Search Video Thumbnail Tests

Ever since Google launched it's Universal Search initiative, we have seen them test various formats for the display of universal search results in the search results pages (SERPS).  We have shown a you few examples in the past of some testing that Google has done ...

VSEO - Video Search Engine Optimization (VSEO) Session

http://www.reelseo.com/vseo-ses-2008/ Learn VSEO and Video Search Engine Optimization - Read for tips, tutorials, guidelines, and more information on Video SEO. Find out how to optimize video for online discovery for maximum visibility.

Yahoo Gives Up On Search Video Ads, Google and Others Still Experimenting

During the Q&A portion of the adtech Chicago session, The State of Online Video: Going Beyond the Pre-Roll, I asked panelist Rebecca Paoletti, Director of Video Strategy for Yahoo!, if her company was planning to roll out video ads in universal search results. Her response ...

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