universal search Articles

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

Video Snippets Continue to Dominate Google Universal Search Results

Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

Did Google Forget About Video? New Personalized Search Doesn't Extend To Videos

So Google recently made a change to their search results that rolls in content from your Google Plus account and your Picasa account. The idea, to hear Google tell it, is to make the search results more personalized and more useful to each user... to ...

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts--I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details ...

New Google Universal Video Search Thumbnails Spotted = More Visibility

So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails...  AND, it's good news in that they ...

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at ...

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Google Previews Video Within Search Results - Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website ...

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West convention in San Jose earlier this month. We shared some of our opinions and knowledge, made some new friends, and picked up a lot of great insight. ...

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...