universal search

YouTube and Mobile, Advertising Growth 2015

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.
8 tips keep video relevant

8 Essential Ways to Keep Your Video Content Relevant

Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
reasons no-one is watching your video

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
youtube seo tools trends tips

5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video

Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.
video snippets

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? ReelSEO's Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.
youtube fireworks

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.
video-universal-snippets

Video Snippets Continue to Dominate Google Universal Search Results

Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.
ReelSEOpostimage1

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.