Online Video Topic - " universal search "
Major Google Video Changes Meet with Mixed Reviews
Posted
April 23, 2009 |
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On April 14th Google announced, via their blog, that they would no longer support video uploads to Google Video but that it would continue to be a place for people to find videos (Google Blog), Changes have since been implemented at the video search page and have met with mixed reviews from the userbase.
The Google Blog stated:
Anyone can easily search for videos from all over the web using Google Video. Finding things is the heart of what Web Search is all about so we’re gladly taking Google Video under our wings [Google Web Search Help Forum].
EveryZing Helps Customers Monetize Videos With YUME
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April 6, 2009 |
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EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
Video Thumbnails in Universal Search – Google Confirms They Work
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February 10, 2009 |
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Last week, on the official Google Blog, they revealed a new set of eye-tracking studies that confirm what many have concluded already. In particular, that video results shown with thumbnails in Google’s universal search results do do NOT distract significantly from the user’s experience and actually DO help to “make it easier” for users to find results.
Below is the first video released by Google that shows an example of an eye-tracking study, in real-time on a universal search results page for the infamous example query, “How to tie a tie”:
Videos Are 50 Times More Likely to Rank on the First Page of Google?
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January 19, 2009 |
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Last week, Nate Elliot at Forrester published an interesting blog post titled, “The Easiest Way to a First-Page Ranking on Google.” In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run on the major search engines and the number of video results that were displayed were compared to that of regular HTML documents and organic results (text results). The results of the study indicated that on Google, an indexed video stands about a 50 times greater chance of ranking on the first page of results than any given textual page in the index.
“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page.”
Revision3 Gets Optimized with EveryZing SEO Solution
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January 14, 2009 |
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In yet another high-profile customer win for EveryZing, the next-generation universal search and vSEO leader today announced Revision3 will use its solutions to provide enhanced search and discovery of the site’s vast array of original, broadcast-quality Internet television programming.
Reel Success with Video Thumbails in Google Universal Search
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December 30, 2008 |
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UPDATE – So, looks like Google is still playing with letting other sites show thumbnails in the SERPS. They have recently removed these thumbnails from appearing in an organic search. More to come on this as it appears they are being filtered for in google with the duplicate content filter for some reason.
We’ve posted lots in the past about Google’s universal search initiative and the promise that it has for website video SEO. We’ve also posted in the past about the fact that although Youtube video thumbnails are dominant throughout the universal search results pages, other video sites are successfully showing thumbnails in the SERPs as well including Metacafe, Videojug, Ted.com, 5min.com, and others. We have even tested our own video thumbnails in Google previously to see that they do appear in Google’s SERP pages, but we had not seen them appear yet in the Universal one-box results.
I am pleased to tell you that it is possible, if done properly – and We did it with our little site 
Video Thumbnail Images for Bloggers a “BUG” on Google SERPS – Problem Resolved
Posted
December 29, 2008 |
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This past week I was in Toronto for Christmas and decided to do some Google keyword searches for my site. What I found was a bit odd in that there was a new thumbnail appearing for my site’s result (see below). I thought that perhaps this was a test going on at google.ca (google canada) but then I also received an email from a reader that was concerned because she publishes a site about Rob Pattinson and there was a thumbnail of an attractive female next to her site’s search result on Google. I then found that the same thing was happening to my site in the USA.
Google’s Shortcomings with Video in Blended Search Results
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December 23, 2008 |
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Google has an overwhelming share of online videos and viewers, as evident by this month’s latest stats on comScore. So we asked the panel at the Search Engine Strategies Chicago conference, The Next Wave for Online Video: What do you see as the biggest shortcomings with how Google is indexing and displaying video in search results today?
EveryZing Enables Video SEO for FOXSports Content on MSN
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December 8, 2008 |
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EveryZing, a leader in next-generation universal search and video search engine optimization (“vSEO”) technologies, today announced that FOXSports.com on MSN is utilizing EveryZing to provide its users with enhanced discovery capabilities for the site’s leading video content.
The President’s Weekly Address Video Is Search Engine Optimized
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November 18, 2008 |
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Ok, so he isn’t President just yet, but that hasn’t stopped US president-elect Barack Obama from starting change already. Obama has changed the Democrats’ national weekly address and has released it as an online video, search engine optimized and all.
It seems that either Obama’s team either knows what they are doing with online video (IE, has been reading ReelSEO.com or they just got lucky… Not only are they releasing these the videos on YouTube, AOL, MSN, but they are also making it available on Change.gov as a High-resolution, Quicktime format movie file. I wonder if they have a Video sitemap. In addition, they actually have the correct Title tags, URL convention, etc…
