United Breaks Guitars Articles

“United Breaks Guitars” is a protest song by Canadian musician Dave Carroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. The song became an immediate YouTube and iTunes hit upon its release in July 2009 and a public relations embarrassment for the airline.
Musician Dave Carroll said his guitar was broken while in the airline’s cust...

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

Earned Media Rankings on YouTube Have Arrived with Octoly

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.

The Weekly Online Video News Round Up – YouTube Channels Edition

The Weekly Online Video News Round Up   YouTube Channels Edition

This week, you probably missed even more online video news stories than normal. But you'll be forgiven, since you were no doubt scrambling around getting all the details together for your killer Super Bowl party. And in just a few hours, that party will begin. …

A Checked Bag’s Journey – Clever Delta Video Marketing Campaign

A Checked Bags Journey   Clever Delta Video Marketing Campaign

Delta is one of the nation's largest airlines, and not high on my personal list of companies I enjoy doing business with (without dragging the entire article down with my story of consumer woe, just know that I would probably rather travel anywhere by donkey …

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of …

5 Reasons Why Businesses That Should Be Doing Online Video, Don’t (And How To Overcome Them)

5 Reasons Why Businesses That Should Be Doing Online Video, Dont (And How To Overcome Them)

I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common …

Defamation and Libel In Online Video – How To Protect Yourself

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week’s submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person’s business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.

Youtube, Web Video and SEO Reputation Management

Sage Lews of SageRock.com talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer’s should allow comments when posting videos to YouTube.

What’s Your Online Video SEO Reputation Worth?

http://www.reelseo.com/video-reputation-seo/ Grant Crowell, reporting for ReelSEO.com, discusses the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Video and Social Marketing Reach A Groundswell

http://www.reelseo.com/video-social-media-groundswell/ ReelSEO had an opportunity to speak with Nate Elliott following his presentation on the groundswell where he described several practical, data-based strategies that companies can use to build their social media strategy.

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