UK Articles

The pound sterling (symbol: £; ISO code: GBP), commonly called the pound, is the official currency of the United Kingdom, the Crown dependencies (Jersey, Guernsey and the Isle of Man) and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence (singular: penny). A number of nations that do not use sterling also have currencies called the “pound”.
The Channel Islands (...

UK Love Affair with Online Video Continues - Up 45% [Report]

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YouTube is the third most popular site in the UK (after Google and Facebook) so it's no coincidence that the British made 10.6 billion visits to video sites in Feb 2013. That's an incredible 323 million hours spent just watching video content in the UK alone.

Machinima Spreads to the UK

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Machinima already reaches practically everyone in the world with their American-based channel. But creating content that is more local is a great idea, that's why Machinima has expanded to the UK with their own channel. And the UK is not the only place Machinima will likely land.

YouTube: Available as Satellite App, Not A Channel. Wait, What?

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Yesterday it was reported that UK satellite TV provider Freesat is making YouTube available as a channel in their lineup.  It will, in fact, be an HTML5 app that will allow Freesat users to access YouTube.  So all that hullabaloo about YouTube turning into a ...

Is a YouTube/Vevo Deal Imminent?

Vevo Youtube deal

In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract. The ...

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

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Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were ...

Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%

Nissan Juke UK

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

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Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

What Are the Best Smart TV Options for the UK?

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As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the UK? I've been looking at some of the Smart TV devices on the market and ...

4 Tips for Optimizing Your Online Video Ad Campaigns

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Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

Who is Making Money on YouTube from Olympic Ads?

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Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...

Online Video Marketing Essentials One-Day Workshop Next Week | London UK

London workshop UK

I probably receive an invite from the UK and across Europe every week to discuss how I can work together with Digital Marketers in one form or another in their country. While I really value these contacts and discussions, the demands of running such an ...

The Top 2012 UK Viral Marketing Videos Show the Big Boys How it’s Done

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The leading UK viral marketing videos in the first quarter of 2012 show an interesting mix of big money production and fledgling original successes – and prove that to be a major player in the viral video world doesn't necessarily require a vast budget. The most shared video ...

Going Beyond ‘Content is King’ In the UK - Coca Cola and Peugeot Experiment with Social Video

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The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture-Video-Over-Internet-Consumer-image

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

Auto Makers Latest to See Value in Personalized Video Ads

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Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

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