Twitter Articles

Twitter
is a free social networking and micro-blogging service that allows
users to send “updates” (text-based posts, up to 140 characters long)
via SMS, instant messaging, email, to the Twitter website, or an
application such as Twitterrific. Twitter was founded in March 2006 by
San Francisco start-up company Obvious Corp. In April 2007, Obvious, LLC spun off the service as a separate entity under the name Twitter, Inc. with Jack Dorsey as CEO.

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Twitter: Video and Photos Get the Most Retweets

Twitter: Video and Photos Get the Most Retweets

Sharing a video on Twitter in hopes of getting massive retweets? You might be in for a shock as Twitter just unveiled some research that shows which industries get the most retweets out of video shares as well as some other factors. So is your next tweet going to trigger an avalanche of retweets? Maybe, if you follow the research results.

The Week in Online Video News & Views: 16th March 2014

The Week in Online Video News & Views: 16th March 2014

Twitter hires a serious ex-YouTuber to beef up, and monetize, its video offering, Netflix is helping the UK government track inflation, and TWC is being sued by the city of Los Angeles. More on these and other stories of the week, from ReelSEO.

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

‘First Kiss’ has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.

YouTube is Down Again and it’s Causing the Usual Chaos

YouTube is Down Again and its Causing the Usual Chaos

For the second time in just a few months, there’s a major outage over at YouTube and it’s causing chaos for creators, viewers and publishers.

No Sex Please, We’re Vine. Go Elsewhere for Your Adult Content

No Sex Please, Were Vine. Go Elsewhere for Your Adult Content

Soon you may be able to watch the best of Vine content with hand-picked video lists chosen by a dedicated Vine editor. Vine’s app currently supports category pages but that content is based on user input from it’s 40 million members. There’s just one catch – if your favorite category is sex, you will have to go to Tumblr because Vine is banning explicit adult content.

Videos Ads: Top Shared Global Brands of February 2014

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It’s no surprise that ‘Puppy Love’ was the most popular single ad for Budweiser, marking its second month in a row in the chart.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don’t see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let’s get moving!

Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweisers Puppy Love Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser’s “Puppy Love” commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet – an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.

53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video – not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

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