Topic - Online Video & twitter
The Relationship Between Social Media And Search
Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media. The results are pretty interesting.
Actually, the results, as presented by Comscore, read a bit like a copy of War & Peace in original Russian–is there some mandate of which I am unaware that says all survey findings must be written in the impenetrable language of Legalese?
How to Stalk your Children with Social Media
From time to time, I like to take five minutes out of my day to watch videos from the Onion for a good laugh. A few months back, I shared with you a video that I found to be quite funny titled, “YouTube Contest Challenges Users To Make A ‘Good’ Video.” Our friend Larry Kless posted the following video, “Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids,” on his blog as the “Web Video of the Week.” I liked this one and thought you all might enjoy it as well.
Online Video Tops All but Facebook in Social Media Marketing Usage
Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.
Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.
The SEC Hopes To Block Twitter & YouTube Usage
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
Rounding The Social Media Learning Curve With YouTube
In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. Their need to successfully incorporate this “new world” into their business model is overshadowed only by the desire to speed the learning curve and avoid making mistakes which could otherwise be averted.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
A Video SEO Case Study: Common Craft
Common Craft is a company specializing in creating “explanation” videos. Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration. Their website tag line reads: “Our product is explanation.”
Never heard of them? I think they’re probably doing more right than most video producers I’ve come across…
The Air Force Is Reading Your Tweets, Watching Your YouTube Rants
A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole “Air Force One Flyover PR Disaster.”
You may remember that the Obama Administration decided to have the President’s plane do a flyover of New York City—you know, the city where giant airliners crashed into buildings a few years back and put everyone there forever on edge?—all for a photo op. They also had Air Force One trailed by a couple F-16s. Oh, and they decided not to give anyone any kind of advance warning of the event.
Blip.tv Adds More Knobs to Dashboard, Expands Distribution Channels
Blip.TV recently decided that they didn’t have enough knobs, switches, levers, buttons and what nots on their dashboard. So they decided to upgrade it and throw in some new things for you to play with. Additionally, since they were doing some work anyway, they decided to expand their distribution options as well. Lucky for you, we have the 411 on what’s all new and improved. Also lucky for you, it doesn’t read like a user’s manual for a new automobile, because that just wouldn’t be any fun at all.
Only 1/6th of Online Video Marketing is about Advertising
With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion? Advertising makes up only about 1/6th of the market for OV, of course there is a valid business case for dynamic ad insertion, but ads will only account for a fraction of the overall use of OV. The business use for OV consists of at least 6 elements: Advertising, Branding, Communication, eLearning / Training, Promotion and Social Media. Given this, innovative marketers are creatively experimenting with OV as a platform for influential storytelling, as opposed to simply a vehicle for ad insertion. Today’s marketing mix is getting turned upside down through the power of online video and successful brands and organizations are being built with online video playing a prominent role in the digital marketing mix.
Surf for Videos Using Twitter – Video Search Twitter Bot
VideoSurf, and innovative video search engine that utilizes computer vision technology (facial recognition) to assist with video indexing , has developed a quick and effective way to search for videos directly within Twitter. By combining the Twitter API, bit.ly API, and VideoSurf API, they have created a mashup that makes it simple to search for videos without ever leaving the twitter stream.
7 Tips for Successful Viral Video Production & Distribution
Today at ReelSEO, we offer the following guest post authored by Sarah Wood of Unruly Media. Unruly Media is a viral video seeding specialist that works with huge global brands and agencies (Nike, Pepsi, MTV, Sony Pictures, and many others) to harness and engage the social web; so trust us, this is good stuff.
The focus below is specifically on tips for *viral* success of videos – how to produce and distribute a video that will get people talking about and sharing the content. In other words, these are suggestions for how to get your video *shared* in the viral sence. For this reason, the focus is split pretty evenly between content creation and distribution. Ok, here we go, direct from Sarah;
