Twitter
is a free social networking and micro-blogging service that allows
users to send “updates” (text-based posts, up to 140 characters long)
via SMS, instant messaging, email, to the Twitter website, or an
application such as Twitterrific. Twitter was founded in March 2006 by
San Francisco start-up company Obvious Corp. In April 2007, Obvious, LLC spun off the service as a separate entity under the name Twitter, Inc. with Jack Dorsey as CEO.
YouTube's introduction of subscription channels dominated the online video news this week, creating many headlines but we also bring you the rest of news including Ryan Gosling's aversion to cereal how Amazon makes money from rival Netflix.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.
Vine is now the #1 free app on iTunes. So what happened to get it there? Well, brands have been using it creatively, it's becoming easier and easier to use and share videos using the app, and it has a giant social media service behind it that keeps awareness of the app up, always.
Vine, the 6 second video app, have introduced a new feature that allows users to search either via a trending hashtag or from a selection of Editor picks or from those videos that are popular on the site right now. It's a nice little update and blends very well with the way that we currently use Twitter.
Vine's been making waves trying to become a great video-sharing app. Today they introduced more embed capabilities for their video-sharing service, ones that will make it easier to share videos across the web on Facebook, Twitter, and regular ol' websites like this one.
A study on Vine shows that it has quickly shot past Viddy and Socialcam as the leader in social video sharing. While adoption is slow, the people who use it obviously love it. And while video sharing will probably always take a back seat to photo sharing, Vine's numbers are encouraging.
20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing. And it can be an effective marketing tool. Vine isn't being used a ton, but brands have been finding creative ways to implement it.
We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it's March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds.....
Oscilloscope Laboratories released their movie, "It's A Disaster," on Twitter and Vine in six-second bursts. It's an interesting experiment. And if it somehow creates more awareness for your movie that you otherwise would not have gotten, it's worth a shot.
Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...
This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes ...
On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more. We also spend some time addressing a common question ...
It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...
The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...
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