Twitter Articles

Twitter
is a free social networking and micro-blogging service that allows
users to send “updates” (text-based posts, up to 140 characters long)
via SMS, instant messaging, email, to the Twitter website, or an
application such as Twitterrific. Twitter was founded in March 2006 by
San Francisco start-up company Obvious Corp. In April 2007, Obvious, LLC spun off the service as a separate entity under the name Twitter, Inc. with Jack Dorsey as CEO.

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World’s Top Brands Head to San Fran for #ReelSummit TODAY

Worlds Top Brands Head to San Fran for #ReelSummit TODAY

The 2014 Reel Summit starts tomorrow and we’ve created a hashtag – #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Official World Cup Sponsors Losing Out in Video Ad Social Shares

When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren’t officially partnered with FIFA.

Never Miss Another Twitter Mention of Your YouTube Video Again

Never Miss Another Twitter Mention of Your YouTube Video Again

Of the 4 million daily tweets that include a YouTube link, only 15% include a mention of the creator. YouTubers are missing out on tweets from potential influencers because those tweets fail to include any reference to the channel or the creator. But now, users of Tubular Labs will receive instant notifications whenever their video is tweeted out by an influential Twitter account.

7 Best Branded Instagram Videos of the Week: 24th June 2014

7 Best Branded Instagram Videos of the Week: 24th June 2014

Samsung shows off its impressive top-of-the-range home appliances, ToyotaUSA takes us places, Oreo tempts us with its berry cookie, Vans invite us to Surf City USA, and Gucci launches its new range of very expensive things. Welcome to the best Instagram videos of the past 7 days.

Nike, Samsung are Most Shared 2014 World Cup Video Ads

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world’s biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly.

Twitter Teases New Hashtag Video Sharing Feature

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter’s own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos’ 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded Videos: 42% of Social Shares Occur Within First 72 Hours

Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That’s up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven’t got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we’re going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

U.S. Viewers Spend 23 Minutes a Day Watching Online Video [Report]

As NewFronts 2014 comes to an end, new research asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver for many viewers.

Videos Ads: Top Shared Global Brands of April 2014

Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it’s an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.

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