TV Articles

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How To Integrate Online Video Ads And TV Ads

How To Integrate Online Video Ads And TV Ads

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online ...

Streaming Super Bowl Ad CPM Higher Than TV Ads

Streaming Super Bowl Ad CPM Higher Than TV Ads

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be ...

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly ...

The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix

The Original Content Wars Have Begun, But Theyre Bigger Than Hulu Vs. Netflix

For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in ...

Hulu Original Programming To Include First Scripted Series, Documentaries

Hulu Original Programming To Include First Scripted Series, Documentaries

In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year.  One of them you already know.  Morgan Spurlock's A Day in the Life will return for a second season ...

The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guitar Gimmick Edition

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web ...

Amazon’s LOVEFiLM Gets BBC, ITV Streaming Content Rights

Amazon’s LOVEFiLM Gets BBC, ITV Streaming Content Rights

Awesome! I am a huge Doctor Who fan as well as a fan of many other BBC and ITV shows because, for some reason, they seem to focus more on story than on quick, random action and massive special effects. That's not to say they ...

Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game

Crowdsourced Video Wins Big With Poptent Created Dell Ad During National Championship Game

Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier ...

TumTiki Celebrates New Showtime Series With Sweepstakes

TumTiki Celebrates New Showtime Series With Sweepstakes

TumTiki is an online video library with 700,000 free videos. They have a lot of television episodes, as well as a great number of locally-focused video content like sports and news. They also have some titles for rent, which they do through Amazon's system. And ...

Check Out This Seriously Clever Online Video Ad From LG

Check Out This Seriously Clever Online Video Ad From LG

Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ...

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