TV Articles

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YouTube Takes Karmin From Zero To Music Stars In 10 Months

YouTube Takes Karmin From Zero To Music Stars In 10 Months

Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the …

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube… and surf their millions of "channels" instead. …

The Piracy Police Get Caught With Their Pants Down

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving …

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a …

Why Haven’t All Major Sports Jumped On The YouTube Bandwagon?

Why Havent All Major Sports Jumped On The YouTube Bandwagon?

One of the more frustrating aspects of our On Demand culture is that some of the best moments in sports history aren't available to watch on YouTube.  I understand that there's a buck to be made in making those highlights available on a DVD or …

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online.  There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again …

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their …

The Top 20 Global Online Video Ad Campaigns For January 2012

The Top 20 Global Online Video Ad Campaigns For January 2012

Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German …

How to Measure Social Buzz For A TV Show

How to Measure Social Buzz For A TV Show

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here's why – Bluefin Labs is …

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It’s… Lame?

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & Its... Lame?

Online videos are the new Super Bowl ads… kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more …

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