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Auto Makers Latest to See Value in Personalized Video Ads

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

Netflix Might Swoop In & Save Fox's Cancelled Terra Nova

Netflix Might Swoop In & Save Foxs Cancelled Terra Nova

Netflix seems to have a two-pronged strategy for their original content efforts, creating new shows from scratch and buying existing shows from other publishers or producers. And this week, there are rumblings of another existing show joining Netflix's roster: Fox's just-cancelled science fiction series, Terra ...

Online Video Gold Rush As Vendors Race To Roll Out New Features

Online Video Gold Rush As Vendors Race To Roll Out New Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad ...

Community's Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

Communitys Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

Hey, let me be one of the many writers out there who love him some Community: I've watched the show since it first aired and know that much like Arrested Development, will likely never be watched quite like less-deserving shows and has been on the ...

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns   Starlight Runners Jeff Gomez

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work ...

YouTube Takes Karmin From Zero To Music Stars In 10 Months

YouTube Takes Karmin From Zero To Music Stars In 10 Months

Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the ...

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube... and surf their millions of "channels" instead. ...

The Piracy Police Get Caught With Their Pants Down

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

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