TV Articles

The domain name .tv is the Internet country code top-level domain (ccTLD) for the islands of Tuvalu.
Except for reserved names like com.tv, net.tv, org.tv and others, any person may register second-level domains in tv. The domain name is popular, and thus economically valuable, because it is an abbreviation of the word “television”.
The domain is currently operated by dotTV, a Verisign company; the Tuvalu government owns twenty percent of the company. In 2000, Tuvalu n...

How to Measure Social Buzz For A TV Show

blufin

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here's why - Bluefin Labs is ...

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It's... Lame?

ferris bueller super bowl commercial

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more ...

How Lean-Back Viewers Affect Your Video Engagement - The Reel Web Episode #24

reel web 24

This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

cross platform video advertising

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...

How To Integrate Online Video Ads And TV Ads

daisy dogs

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online ...

Streaming Super Bowl Ad CPM Higher Than TV Ads

super bowl stream

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be ...

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

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Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly ...

The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix

original content wars

For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in ...

Hulu Original Programming To Include First Scripted Series, Documentaries

battleground

In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year.  One of them you already know.  Morgan Spurlock's A Day in the Life will return for a second season ...

The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition

walkoffworld

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web ...

Amazon’s LOVEFiLM Gets BBC, ITV Streaming Content Rights

lovefilm

Awesome! I am a huge Doctor Who fan as well as a fan of many other BBC and ITV shows because, for some reason, they seem to focus more on story than on quick, random action and massive special effects. That's not to say they ...

Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game

dell

Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier ...

TumTiki Celebrates New Showtime Series With Sweepstakes

house of lies

TumTiki is an online video library with 700,000 free videos. They have a lot of television episodes, as well as a great number of locally-focused video content like sports and news. They also have some titles for rent, which they do through Amazon's system. And ...

Check Out This Seriously Clever Online Video Ad From LG

lg

Just a quick post to share something I think a lot of you will enjoy. From time to time I come across online video ads that are just too clever to not share. This is one of those times, with one of the most creative ...

Netflix Users Streamed 2 Billion Hours In The 4th Quarter of 2011

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What will be noted about Netflix' 2011 will be that poorly-handled price increase that sent people into mass hysteria.  What won't be noted that much, but has way more impact, is that Netflix saw people stream like they've never streamed before in 2011, and in ...

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