TV

comcast on-demand ads

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
netflixpricehike

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Donna Davis with a homeowner during a shoot for The Home Depot

A TV News Reporter's Guide to Creating Interesting Videos Quickly

Ever wondered how television news reporters turn around a story within just a few hours. After working in news for 20 years, I use the same methods to create powerful, storytelling videos for my clients. It's an efficient and effective process you can use to help your clients tell their stories.
second screen android primetime

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.
cord cutting

Cord-Cutting Has Hard Statistics Backing It Up Now

There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.
annoying orange

Annoying Orange Will Get 2nd Season on Cartoon Network May 16

Despite a nearly universal professional loathing of Annoying Orange, the show has proved to be a huge hit on Cartoon Network and is getting a second season starting on May 16. Why is that, you ask? Well, there's the matter of boys aged 6-14. That's why.
basketball

March Madness Continues Upward Trend Online

Increases in audience across the board for the NCAA Men's Basketball Tournament, as TV and especially live streams increased their total audience by a staggering margin over 2012. The continued success for all formats with big sporting events is key for continued viability. of live sports streaming.
adaptive bitrate

YouTube Working on Adaptive Streaming for Mobile and TV

YouTube is working on adaptive bitrate streaming for mobile and TV, because buffering is awful. Buffering and other kinds of interruption caused $2.16 billion in lost revenue last year for the online video industry, and people tend to leave after a couple of seconds of bad video.
vevotv

VEVO TV Launches, Old-School MTV Type Programming Is Back

VEVO will be launching a new cable channel this year that will play music videos all the time and hopefully won't succumb to a reality programming phase that will change the channel forever. You can watch the new channel online right now on all the various devices.