TV

Apple, Comcast in Congestion Free Bandwidth Delivery Talks  apple tv comcast 360x240

Apple, Comcast in Congestion Free Bandwidth Delivery Talks

Rumors abound that Apple is in talks with Comcast to structure a deal that could mean Comcast customers get priority treatment when it comes to receiving Apple TV content. What does this mean for Net Neutrality if the agreement goes ahead?
TV Tweets Tweak Twitterer Television Time twitter television tweets 360x240

TV Tweets Tweak Twitterer Television Time

Tweets about TV are piquing the curiosity of TV watching Twitterers, and increasing a lot of marketing metrics for that audience. Could this be expanded upon and could it also work for online shows and web series?
Reddit Video: Random Online Video Just Got Better with Reddit TV reddit tv 300x240

Reddit Video: Random Online Video Just Got Better with Reddit TV

Reddit.tv may have been around for five years and, wait, what? You don't know about Reddit.tv? Well even if you did, you don't because they just did a massive refresh on the site and are now making random video slightly less random and slightly more awesome. What channel or subreddit will you add?
Pay TV VOD Easier to Use But OTT Still Dominates connected devices 360x240

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?
Twitter: Video and Photos Get the Most Retweets  videos retweets twitter 360x240

Twitter: Video and Photos Get the Most Retweets

Sharing a video on Twitter in hopes of getting massive retweets? You might be in for a shock as Twitter just unveiled some research that shows which industries get the most retweets out of video shares as well as some other factors. So is your next tweet going to trigger an avalanche of retweets? Maybe, if you follow the research results.
Facebook Launches Video Ads TODAY! facebook video ads1 360x240

Facebook Launches Video Ads TODAY!

Video ads are on Facebook - have you seen the auto-playing, muted video ads yet? Here's a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren't utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.
Nearly All Agencies Want Online Video, 40% Want Hulu Inventory online video 360x240

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
Ad Viewing on Long Form Video Grew 86% in 2013 [Report] video ad longform 343x240

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
TV like Metrics Hit Display Ads with Google/comScore Deal google comscore 360x240

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
Netflix Says $3B Burning Hole in Pocket, Wants to Buy Content 3bill netflix 360x240

Netflix Says $3B Burning Hole in Pocket, Wants to Buy Content

Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...
Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO superbowl 2014 Fox GO 360x222

Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
Wearable Computing Could Mean Big Business for Online Videos Future wearable 360x240

Wearable Computing Could Mean Big Business for Online Video's Future

Wearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.
Comcast Want to Further Monetize VOD Content with Even More Ads comcast seinfeld 360x240

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.