TV Articles

The domain name .tv is the Internet country code top-level domain (ccTLD) for the islands of Tuvalu.
Except for reserved names like com.tv, net.tv, org.tv and others, any person may register second-level domains in tv. The domain name is popular, and thus economically valuable, because it is an abbreviation of the word “television”.
The domain is currently operated by dotTV, a Verisign company; the Tuvalu government owns twenty percent of the company. In 2000, Tuvalu n...

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

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A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not ...

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

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Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base.

Auto Makers Latest to See Value in Personalized Video Ads

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Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

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Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

Netflix Might Swoop In & Save Fox's Cancelled Terra Nova

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Netflix seems to have a two-pronged strategy for their original content efforts, creating new shows from scratch and buying existing shows from other publishers or producers. And this week, there are rumblings of another existing show joining Netflix's roster: Fox's just-cancelled science fiction series, Terra ...

Community's Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

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Hey, let me be one of the many writers out there who love him some Community: I've watched the show since it first aired and know that much like Arrested Development, will likely never be watched quite like less-deserving shows and has been on the ...

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

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When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work ...

YouTube Takes Karmin From Zero To Music Stars In 10 Months

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Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the ...

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

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YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube... and surf their millions of "channels" instead. ...

The Piracy Police Get Caught With Their Pants Down

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The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

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Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They're not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a ...

Why Haven't All Major Sports Jumped On The YouTube Bandwagon?

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One of the more frustrating aspects of our On Demand culture is that some of the best moments in sports history aren't available to watch on YouTube.  I understand that there's a buck to be made in making those highlights available on a DVD or ...

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

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This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online.  There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again ...

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

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According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their ...

The Top 20 Global Online Video Ad Campaigns For January 2012

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Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German ...

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