The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.
Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
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Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.
There is now real evidence that cord cutting is happening with actual net subscriber loss. Pay TV lost 80,000 subscribers over the past year, which sounds awful for cable companies until you realize they still have nearly 100 million. But hey, capitalism rules, and I'm sure there's some panic.
Despite a nearly universal professional loathing of Annoying Orange, the show has proved to be a huge hit on Cartoon Network and is getting a second season starting on May 16. Why is that, you ask? Well, there's the matter of boys aged 6-14. That's why.
Amazon unleashed their Zombieland: The Series trailer, and so far the reaction has been, "But where's all the people I loved in the movie?" Or at the very least, "Where is anyone I love at all?" Amazon's first entry into original series still looks pretty funny, though.
Netflix has teamed with the Wachowski Siblings to bring Sense8, a new original sci-fi series coming in 2014. What do we know about it? Not much. But what we do know is that Netflix continues to offer original programming in the effort to be more like HBO.